DMS Insights: Native Advertising News

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Native Advertising News

Native advertising news, tips and other important information to help you maximize your native advertising efforts

  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Buzzfeed Ecommerce Platform: Just The Facts

    Buzzfeed Ecommerce Platform: Just The Facts

    BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

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  • NBC Universal Checkout Platform: JTF

    NBC Universal Checkout Platform: JTF

    NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

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  • Ghostery Midnight For Desktop: Just The Facts

    Ghostery Midnight For Desktop: Just The Facts

    Ghostery has launched an ad and tracker blocker for desktop.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • Econometrics: Audi Marketing Campaigns See 3x The Sales

    Econometrics: Audi Marketing Campaigns See 3x The Sales

    Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.

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  • Helium with State Farm: They’ve Got You Covered and Laughing

    Helium with State Farm: They’ve Got You Covered and Laughing

    State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

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