Native Advertising News

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

Ghostery has launched an ad and tracker blocker for desktop.

The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.

State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.