Native Advertising News
Native advertising news, tips and other important information to help you maximize your native advertising efforts
Pay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
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Taboola Stories: Just The Facts
Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.
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People With Disabilities Have Money To Spend But Are Often Overlooked
Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.
What Is The Nielsen ID Resolution System?
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
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What Is Native Advertising?
Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.
Landing Page Optimization Drives Incremental Conversions
Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.
Genre-Specific Food Apps & Platforms Increase In Popularity
Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.
Google News Licensing Program: Just The Facts
The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.
Google’s Mortgage Feature Box: Just The Facts
In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.
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Buzzfeed Ecommerce Platform: Just The Facts
BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.
NBC Universal Checkout Platform: JTF
NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.
Ghostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts
The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.
Econometrics: Audi Marketing Campaigns See 3x The Sales
Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.
Helium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.