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  • LinkedIn Creator Mode: Just The Facts

    LinkedIn Creator Mode: Just The Facts

    Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

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  • New CCPA Regulation Bans Dark Patterns: Just The Facts

    New CCPA Regulation Bans Dark Patterns: Just The Facts

    The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

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  • How Local Road Trip Destinations Are Encouraging Post-Pandemic Travel

    How Local Road Trip Destinations Are Encouraging Post-Pandemic Travel

    As travel ramps up for the summer, tourist bureaus around the country are investing in digital strategies to attract visitors.

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  • Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

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  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • What Are Twitter Conversation Settings For Ads?

    What Are Twitter Conversation Settings For Ads?

    Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • Understanding & Overcoming Top Email Inboxing Challenges

    Understanding & Overcoming Top Email Inboxing Challenges

    For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

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  • Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

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  • 2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

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  • At-Home Fitness Brands Focus On Opportunities To Grow Subscriber Bases In 2021

    At-Home Fitness Brands Focus On Opportunities To Grow Subscriber Bases In 2021

    Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.

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  • Brands Partner With NBA To Create Innovative Gaming Activations

    Brands Partner With NBA To Create Innovative Gaming Activations

    Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

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  • Yahoo Shops: Just The Facts

    Yahoo Shops: Just The Facts

    Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.

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  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • Using Web Push Notifications & Email To Boost Engagement And Conversions

    Using Web Push Notifications & Email To Boost Engagement And Conversions

    Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.

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  • What Are Twitter Spaces?

    What Are Twitter Spaces?

    Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.

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  • Younger Consumers Inspire Greeting Card Industry Revival

    Younger Consumers Inspire Greeting Card Industry Revival

    Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

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  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

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