Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • Shiru Café: Where Data Buys Your Coffee

    Shiru Café: Where Data Buys Your Coffee

    Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.

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  • Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.

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  • Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.

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  • 4 Tips to Maximize Your First- and Third-Party Data Usage

    4 Tips to Maximize Your First- and Third-Party Data Usage

    From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.

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  • Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.

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  • Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.

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  • And Yet 5 More Things Marketers Can Learn from Cheese

    And Yet 5 More Things Marketers Can Learn from Cheese

    The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.

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  • LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.

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  • Penn’s Role in the Rise of Online College Programs

    Penn’s Role in the Rise of Online College Programs

    How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?

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  • 2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.

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  • SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers

    SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers

    SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.

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  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

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  • Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Click on the digital advertising topics or questions below.

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  • Ask a Stupid Question Day: 5 Questions About Digital Marketing

    Ask a Stupid Question Day: 5 Questions About Digital Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about digital marketing, including: What is digital marketing?

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  • Ask a Stupid Question Day: 5 Questions About Performance Marketing

    Ask a Stupid Question Day: 5 Questions About Performance Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about performance marketing, including: What is performance marketing?

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  • Ask a Stupid Question Day: 5 Questions About Lead Generation

    Ask a Stupid Question Day: 5 Questions About Lead Generation

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about lead generation, including: What is lead generation?

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  • Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation

    Ask a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about pay-per-call lead generation, including: What is pay-per-call?

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  • Ask a Stupid Question Day: 5 Questions About Affiliate Marketing

    Ask a Stupid Question Day: 5 Questions About Affiliate Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about affiliate marketing, including: What is an affiliate marketing program?

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  • Ask a Stupid Question Day: 5 Questions About Paid Search

    Ask a Stupid Question Day: 5 Questions About Paid Search

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?

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  • Ask a Stupid Question Day: 5 Questions About Email Marketing

    Ask a Stupid Question Day: 5 Questions About Email Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about email marketing, including: What is the email marketing?

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