Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.

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  • Bringing Back the Bowl Cut: FCK Yeah!

    Bringing Back the Bowl Cut: FCK Yeah!

    KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.

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  • It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.

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  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Helium with State Farm: They’ve Got You Covered and Laughing

    Helium with State Farm: They’ve Got You Covered and Laughing

    State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

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  • TikTok’s Rapid Popularity: Just the Facts

    TikTok’s Rapid Popularity: Just the Facts

    TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.

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  • Taking a Look Back: SEO’s Development in 2018

    Taking a Look Back: SEO’s Development in 2018

    As the year comes to a close, we take a look back at the changes SEO has gone through this year.

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  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

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  • National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit

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  • From the Mailbox to the Store: Birchbox Partners with Walgreens

    From the Mailbox to the Store: Birchbox Partners with Walgreens

    Birchbox is coming to a store near you. By partnering with Walgreens, the brand is looking to expand its audience base in drug store aisles, encouraging more sales and different interactions.

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.

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  • Mortgage Marketing in Today’s Digital Age

    Mortgage Marketing in Today’s Digital Age

    By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.

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  • 6 Predictions for 2019: Digital Media Growth and Innovation

    6 Predictions for 2019: Digital Media Growth and Innovation

    With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.

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  • The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing

    The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing

    The 10 most read articles on DMS Insights illustrated the rising interest in marketing innovations and digital dominance.

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  • Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Iconic fashion brand Calvin Klein drops their print marketing campaign for an innovative, digital approach.

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  • Be Billy Beane: Why the Moneyball Story Should Inspire Marketers

    Be Billy Beane: Why the Moneyball Story Should Inspire Marketers

    September is a great time to be a stats nerd. No sport more than baseball and no book (or movie) more than Moneyball highlights the value and, yes, thrill, behind data-driven decisions.

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