Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.

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  • Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.

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  • eSports: The New Industry Leveraging Digital Gaming

    eSports: The New Industry Leveraging Digital Gaming

    eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

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  • Facebook Collections Ad Testing: What to Know

    Facebook Collections Ad Testing: What to Know

    An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

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  • Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

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  • Welcome Movember! It’s Time for Weird Facial Hair.

    Welcome Movember! It’s Time for Weird Facial Hair.

    Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.

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  • Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.

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  • Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Marketing the Dream: How the Lottery Wins Consumer Dollars

    Marketing the Dream: How the Lottery Wins Consumer Dollars

    With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.

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  • Dogs Can Be Effective and Adorable Marketing Mascots

    Dogs Can Be Effective and Adorable Marketing Mascots

    National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.

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  • Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

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  • The Impact of ROI and Labor Data in Students’ College Decisions

    The Impact of ROI and Labor Data in Students’ College Decisions

    ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?

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  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

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  • Creative Recruitment Tools Appeal to Students and Colleges

    Creative Recruitment Tools Appeal to Students and Colleges

    In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.

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  • Iconic International Ad Campaigns: Following the Formula to Marketing Success

    Iconic International Ad Campaigns: Following the Formula to Marketing Success

    In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.

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  • Facebook First-Party Pixel: What You Need to Know

    Facebook First-Party Pixel: What You Need to Know

    Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • 5 Essential Optimization Tools for Education Marketers

    5 Essential Optimization Tools for Education Marketers

    Education marketers need the right tools to be able to analyze and optimize their campaigns.

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  • Stitch Fix: A Data Story Based on Consumer ROI

    Stitch Fix: A Data Story Based on Consumer ROI

    With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.

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