Digital Marketing Industry News

It’s your journey. Visualize your victory.

loading

Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • Where In The World Is Carmen Sandiego? Look on Google Earth

    Where In The World Is Carmen Sandiego? Look on Google Earth

    Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.

    Read Article
  • Download
  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

    Read Article
  • Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.

    Read Article
  • Download
  • Download
  • Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.

    Read Article
  • Download
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Marketing American Muscle: The Mustang Still Gallops

    Marketing American Muscle: The Mustang Still Gallops

    The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.

    Read Article
  • Post Babies R Us Registries: Streamlined And Creative Alternatives

    Post Babies R Us Registries: Streamlined And Creative Alternatives

    When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

    Read Article
  • Visualize Your Victory

    CONTACT US
  • FOLLOW DMS
  • Download
  • Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.

    Read Article
  • Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

    Read Article
  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

    Read Article
  • ×

    I Want to Maximize My Campaigns!

    Thank you!
    Error - something went wrong!
  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

    Read Article
  • FOLLOW DMS
  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

    Read Article
  • Digital Media Solutions Announces 2019 Hoops Madness Winners

    Digital Media Solutions Announces 2019 Hoops Madness Winners

    Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.

    Read Article
  • Marketing With Babies And Puppies Makes Consumers Say Awwww

    Marketing With Babies And Puppies Makes Consumers Say Awwww

    It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.

    Read Article
  • Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.

    Read Article
  • The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.

    Read Article
  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

    Read Article
  • The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

    Read Article
  • Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.

    Read Article
  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

    Read Article
  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×