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  • Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

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  • Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

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  • Pinterest Video Suite For Brands: Just The Facts

    Pinterest Video Suite For Brands: Just The Facts

    Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.

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  • Toys R Us Is Back: Just The Facts

    Toys R Us Is Back: Just The Facts

    Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.

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  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    As podcasts become more popular, subscription models and original content contribute to revenue gains.

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  • Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.

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  • The Rules Of Engagement For Social Comments

    The Rules Of Engagement For Social Comments

    Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

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  • Instagram’s Explore Page Advertisements: Just The Facts

    Instagram’s Explore Page Advertisements: Just The Facts

    Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

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  • Facebook Comment Ranking Update: Just The Facts

    Facebook Comment Ranking Update: Just The Facts

    Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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