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    Digital Advertising Industry News

    Inspiration to help reimagine the win, visualize your victory and elevate your performance

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

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    • Getting Started With Push Marketing
      over 1 year ago

      Getting Started With Push Marketing

      Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.

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    • 3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest
      over 1 year ago

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st

      Read Article

    • CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales
      over 1 year ago

      CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales

      CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.

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    • What Is Push Marketing, And How Can It Enhance Audience Engagement?
      over 1 year ago

      What Is Push Marketing, And How Can It Enhance Audience Engagement?

      Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.

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    • How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic
      over 1 year ago

      How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

      Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.

      Read Article

    • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
      over 1 year ago

      Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

      Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

      Read Article

    • How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline
      over 1 year ago

      How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline

      Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.

      Read Article

    • What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads
      over 1 year ago

      What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads

      Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.

      Read Article

    • Is Push Marketing Right For My Website?
      over 1 year ago

      Is Push Marketing Right For My Website?

      Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities

      Read Article

    • As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth
      over 1 year ago

      As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

      As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.

      Read Article

    • Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs
      over 1 year ago

      Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs

      Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.

      Read Article

    • How Publishers Can Scale Monetization Efforts Using Push Marketing
      over 1 year ago

      How Publishers Can Scale Monetization Efforts Using Push Marketing

      Publishers can expand monetization efforts by engaging in push marketing and deploying monetized push notifications that engage audiences on desktop and mobile devices.

      Read Article

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    • 8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
      over 1 year ago

      8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

      Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.

      Read Article

    • What Is TikTok Jump?
      almost 2 years ago

      What Is TikTok Jump?

      TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.

      Read Article

    • The Marketing Of Houseplants Must Tap Into Today’s Lifestyle Trends
      almost 2 years ago

      The Marketing Of Houseplants Must Tap Into Today’s Lifestyle Trends

      Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.

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      I Want to Maximize My Campaigns!

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    • Restaurants Should Advertise To Diners Both For Takeout & In-Person Dining
      almost 2 years ago

      Restaurants Should Advertise To Diners Both For Takeout & In-Person Dining

      As the country reopens, restaurants, including quick-serve restaurants and fast casual dining, are deploying digital strategies to engage hungry diners.

      Read Article

    • What Are The Best Times To Post On Social Media?

      What Are The Best Times To Post On Social Media?

      As consumers continue to utilize social media for news, product discovery and connectivity, brands & advertisers must adjust their strategies to increase user engagement and activity across platforms.

      Read Article

    • Get Connected
    • How Roofing Companies Can Scale Customer Acquisition With Digital Advertising
      almost 2 years ago

      How Roofing Companies Can Scale Customer Acquisition With Digital Advertising

      Roofing companies need to be visible when consumers are on the hunt.

      Read Article

    • 6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications
      almost 2 years ago

      6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

      Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.

      Read Article

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