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  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

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  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • The Facebook F8 Conference: What Did The Social Media Giant Announce?

    The Facebook F8 Conference: What Did The Social Media Giant Announce?

    Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.

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  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Disney X Star Wars And How The Play Disney Parks App Engages Fans

    Disney X Star Wars And How The Play Disney Parks App Engages Fans

    With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.

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  • Where Do Consumers Go When Facebook And Instagram Are Down?

    Where Do Consumers Go When Facebook And Instagram Are Down?

    When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

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