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Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • 18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

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  • Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

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  • Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

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  • Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

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  • Baby Boomers Are Online, And Brands Are Following

    Baby Boomers Are Online, And Brands Are Following

    The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

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  • Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

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  • Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

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  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

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  • The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

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  • The Best Holiday Commercials For 2020

    The Best Holiday Commercials For 2020

    This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Alternative Halloween Experiences Connect Brands & Parents

    Alternative Halloween Experiences Connect Brands & Parents

    Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

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  • CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

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  • Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Understanding The Medicare Annual Enrollment Period (AEP) Audience

    Understanding The Medicare Annual Enrollment Period (AEP) Audience

    The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

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  • The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

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  • Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

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  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

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