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  • Just The Facts: YouTube Shopping Ads

    Just The Facts: YouTube Shopping Ads

    YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

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  • Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.

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  • Overcoming The Skills Gap: Growth Of Non-Degree Programs

    Overcoming The Skills Gap: Growth Of Non-Degree Programs

    For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.

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  • Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.

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  • Digital Is The Future Of Healthcare

    Digital Is The Future Of Healthcare

    Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials present unique opportunities for insurance marketers.

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  • Targeting Car Gifters During The Holidays

    Targeting Car Gifters During The Holidays

    Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.

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  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.

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  • 2019 Report Shows Major Growth In Subscriptions

    2019 Report Shows Major Growth In Subscriptions

    The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • Alternative Search Engines: Do They Matter To Digital Marketers?

    Alternative Search Engines: Do They Matter To Digital Marketers?

    Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

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  • Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.

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  • Dior & Gucci Are Outfitting Their Brand Marketing With AR

    Dior & Gucci Are Outfitting Their Brand Marketing With AR

    AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”

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  • Disney Partnership Inspires Girls

    Disney Partnership Inspires Girls

    Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Thanksgiving 2019 Gears Up To Be A Standout Event

    Thanksgiving 2019 Gears Up To Be A Standout Event

    With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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