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  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

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  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

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  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

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  • Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

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  • 5 Slack Hacks To Be More Productive WFH

    5 Slack Hacks To Be More Productive WFH

    In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

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  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

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  • Brands Take Social Responsibility Seriously During Coronavirus Crisis

    Brands Take Social Responsibility Seriously During Coronavirus Crisis

    As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

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  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

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