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Inspiration to help reimagine the win, visualize your victory and elevate your performance

  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Taboola Stories: Just The Facts

    Taboola Stories: Just The Facts

    Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.

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  • Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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  • Behavior and Lifestyle Changes Drive Advertisers To Prioritize First-Party Data And Diversity

    Behavior and Lifestyle Changes Drive Advertisers To Prioritize First-Party Data And Diversity

    In 2021, advertisers are looking ahead to a future where first-party data is king, and simultaneously focusing their attention on connected TV and diversified media buys.

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  • 5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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