As most of our readers know, and as our quarterly higher education inquiry generation reviews detail, the education industry continues to evolve at a rapid pace. Many colleges and universities are struggling with downward enrollment caused by changing population trends, a strengthening economy, ROI questions related to rising tuition rates and more. To succeed, schools must engage prospective students throughout the marketing funnel, from early awareness to enrollment and beyond.
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Conference Swag: The Good, The Bad & The Ugly
The Good Swag: mobile device chargers, local & seasonal items, tools. The Bad Swag: flash drives, pens, any...
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Holiday Returns Are A Chance To Nurture Consumer Relationships
As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.
Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials
Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
Department Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
Facebook Machine Learning Offers Tailored Ads: Just The Facts
Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.
The Pinterest Shop & Curated Shopping: Just The Facts
Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.
Brands That Implement Social Responsibility Will Connect With Gen Z
Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
Insurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
YouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
DMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar
DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.
Classic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
Holiday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
Whale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
Google Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
Socially-Responsible Brands Must Be Authentic To Connect With Consumers
Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.
Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season