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Four Google Analytics Features to Help Improve Your Website
Over the past year, the team at Google has rolled out a variety of new features and improvements to the Goo...
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Marketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
Google & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
Disney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
Econometrics: Audi Marketing Campaigns See 3x The Sales
Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.
Insurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
Optimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
Boise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
DMS Auto Insights: Top Car Makes By State
For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.
Google RankBrain Vs. Google Neural Matching: Just The Facts
Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.
Snapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
Pandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday
85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual
Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.
Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support