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Announcing New Ownership of Sparkroom + Service Expansions
We are announcing some exciting news! Earlier today, Sparkroom was acquired by Digital Media Solutions (DMS...
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A Look At The Best Back-to-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
The Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS
After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.
Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
General Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
Pinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
Facebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
Voice Search Use Declines Due To Inconsistent Performance
In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
Proactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
Top 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
Woodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History
The 50th anniversary of Woodstock offers an ideal time to appreciate the lessons learned during those three days of rain and rock ‘n’ roll and how marketers can apply those lessons today.
P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers