Digital Marketing Industry News

It’s your journey. Visualize your victory.


Announcing New Ownership of Sparkroom + Service Expansions

February 1, 2016 Kathy Bryan

We are announcing some exciting news! Earlier today, Sparkroom was acquired by Digital Media Solutions (DMS).

This change dramatically enhances our dexterity and our ability to help marketers excel in competitive environments. That’s because by joining the DMS team, we’re adding complementary resources to our roster of services:

  • Enrollment management
  • Operational consulting
  • Brand strategy and development
  • Creative services
  • Website development
  • Media planning and buying

The transition also provides us with growth opportunities into new verticals addressed by DMS solutions.

We’re especially excited about our new enrollment management operational consultancy, designed to help institutions develop long-term, efficient strategies. These services identify and tackle operational challenges, which may be negatively impacting enrollment management processes, by addressing the following areas:

  • Inquiry management procedures
  • Application materials management and processing
  • Cross-functional integration

Our enrollment management services will be led by Marcelo Parravicini, our new CMO. Marcelo is an industry veteran with prior executive roles at higher education institutions. He’s also the founder of a consultancy service which assists colleges and universities to develop efficient enrollment management operational strategies. We’re thrilled to have him on the team!

Yes, this is a big change. But there’s a lot staying the same.

  • We’re still committed to excellence and expansion within the education industry
  • We’re still maintaining our autonomy
  • We’re still operating in our Paramus, NJ and Toronto, ON locations

In terms of managing our clients’ marketing campaigns, tomorrow is like every other day.

So… Who is DMS? They’re a leading higher education inquiry provider. But they’re also so much more.

Digital Media Solutions Group is a premier performance marketing company that uses actionable data, insightful analytics and proprietary technology to reach, engage and acquire customers across multiple interactive platforms. In short, they’re digital marketing experts focused on lead quality. And like Sparkroom, they have expertise encompassing all digital marketing channels to orchestrate acquisition and engagement programs to deliver results that are scalable, repeatable and sustainable. Basically, we fit together like peanut butter and jelly.

The Sparkroom team would love to personally introduce you to Marcelo and the DMS executive team, and to share details about our new services and how they can specifically benefit your marketing efforts. Reach out to us at and we’ll get something set up.

Note: After the publish date of this blog post, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

Follow on Linkedin Visit Website More Content by Kathy Bryan
Previous Article
5 Steps to Take Now for Enrollment Campaign Success
5 Steps to Take Now for Enrollment Campaign Success

Research, planning and smart execution are essential for long-term achievement, no matter whether you have ...

Next Article
A Slight Increase in the Conversion Rate of Your Landing Page Can Make a Big Difference

If you can boost your landing page conversion rate by any amount – no matter how small – you’ll achieve mor...


I Want to Maximize My Campaigns!

Thank you!
Error - something went wrong!

Subscribe to DMS Insights

Thank you!
Error - something went wrong!
× Streams