Fill form to unlock content
Error - something went wrong!
A recent executive order from the Biden Administration tackles the ongoing issue of cybersecurity. As the frequency of ransomware attacks increases, the Biden Administration has shown serious intent to combat these attacks and prevent them from happening in the future. While the executive order will primarily impact federal agencies, private sector organizations should be aware of the order and prepare for potential future, related rulings.
What Is The Biden Administration’s Cybersecurity Executive Order?
The Biden Administration issued an executive order (EO) related to cybersecurity. In light of recent high-profile cyber attacks, including the Colonial Pipeline attack, the administration is prioritizing tackling ransomware attacks.
The EO outlines several changes to help combat ransomware attacks, including making improvements to software supply chain security, establishing a new Cyber Safety Review Board and improving detection of cybersecurity attacks and vulnerabilities. Ransomware attacks can strike organizations of any size. Brands and advertisers should stay on top of all security and data privacy measures to reduce their potential risk levels and remain compliant.
What Does This EO Mean For Advertisers?
The importance of robust cybersecurity measures cannot be understated. Brands and advertisers should prepare for any coming data security changes due to the latest EO from the Biden Administration or future rulings related to cybersecurity. Brands are also encouraged to regularly review the data they collect and how that data is stored and used.
Are You Looking For Safe Ways To Reach Opted-In Audiences?
Digital Media Solutions® (DMS) understands how important it is for brands to adhere to regulations like CCPA, TCPA and CAN-SPAM, so we have prioritized and operationalized compliance across everything we do to offer brand-safe digital consumer engagement opportunities. DMS de-risks ad spend while helping our advertiser clients connect with more consumers and expand their customer bases.