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Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon


Here at Team DMS, we know maximizing conferences could be a sport. (We’re naturally competitive in everything we do.) You need to prepare, train and bring your best if you want to achieve your goals. LeadsCon is an opportunity to get energized through power networking, stimulate new ideas and gain innovative insight that can help propel your business.

How can you bring home the bacon with your conference attendance? To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. As many athletes know, preparation can make or break your performance. We’re here to help. Here are four recommendations for ultimate-level conference participation.

1. Develop Your Power Networking Pitch 

There will be more than 170 exhibitors and sponsors at LeadsCon Las Vegas. Whether you are chatting it up as you prep for Hoops Madness or engaging in conversation on the trade show floor, you want to have a self-branded pitch ready to deploy. First, identify your goal and outline your objectives. Then, craft a message that resonates and makes you memorable.


2. Be App Ready

The LeadsCon conference app can be a useful tool, enabling interaction before, during and after the show. Download the app, and “meet” your colleagues early. If you have notifications turned on, the app will send you alerts and beacon messages to keep you abreast of the latest conference happenings.


3. Research Sessions and Speakers in Advance 

Here is a partial list of what we’re looking forward to attending.

Facebook’s Vertical Measurement Lead, Manish Gupta

Using People-Based Measurement for Real Business Outcomes

Tuesday @ 9:05am in Concorde Ballrooms B&C

In today’s pay-to-play social media environment, it’s essential you know how to correctly measure your campaign performance and ROI. Gupta will be sharing people-based measurement approaches to help calculate audience, brand and sales outcomes.

LeadsCouncil Leader Awards

Tuesday @ 9:50am in Concorde Ballrooms B&C

Digital Media Solutions and our executives received numerous Leader Award nominations this year. We’re excited to see who wins!

Leading Mortgage Marketers ― Sharing Their 2018 Playbooks

Buying & Selling: The 2018 Mortgage Marketing Playbook

Tuesday @ 1:30pm in Versailles 3&4

Raymond Bartreau of Best Rate Referrals will be joining representatives from Velocify, BBMC Mortgage, loanDepot and Mortech to provide ideas on how mortgage brands can stand out from the pack.

Winning Back the Unconverted

Get a Second Chance to Make a First Impression with Email Retargeting

Tuesday @ 1:30pm in Versailles 1&2

Email marketing leaders from Traverse Data, BrightWave and Lifescript, along with Andrew Westmoreland of DMS, will share best practices for email marketing and how to leverage the data of unconverted site visitors.

A Solution for Lead Management & Cross-Channel Attribution

Sparkroom Product Demo

Wednesday @ 10am in Champagne 1

With lead management, marketing automation and marketing analytics features, Sparkroom performance marketing technology centralizes marketing and lead data to make you more efficient and boost your ROI. Click here to reserve your seat at the joint demo.

Consumer Affairs on What Consumers Want

Why Leads Convert: Research on High-Quality Conversions

Wednesday @ 10:50am in Champagne 3&4

The CEO of Consumer Affairs will present original research regarding consumer state of mind and emotions to determine how these factors contribute to lead quality.

Join the Lead Gen Conversation

Idea Share ― Let’s Talk Best Lead Tactics: How to Maximize Your Lead Gen Efforts

Wednesday @ 11:30am in Versailles 3&4

Rachel Schulties, EVP of DMS Digital Agency, will lead the conversation in partnership with Erik Josowitz, the SVP of Technology & Strategy of AWL. Together, they’ll help LeadsCon attendees share ideas, insights and experiences to help us all optimize our games.


4. Shoot to Win

LeadsCon Hoops Madness ― Powered by Digital Media Solutions

Tuesday & Wednesday Outside the Expo Hall

This year at LeadsCon, Digital Media Solutions is giving you a chance to win more than $5000 in Paris chips and prizes. We’re powering Hoops Madness ― right outside the expo hall. Stop by and put your free throw skills to the test. Your score could win you bragging rights, big bucks and really cool swag.

We’re Also Raffling Off a LeadsCouncil Silver Membership ― Valued at $1950

The Silver Membership is for those who have the strongest commitment to upholding the standards the performance marketing industry expects. Silver membership ensures you have access to most areas of the LeadsCouncil website plus provides eligibility for some of the highest-level benefits offered to our members.

If all this training leaves you needing a place to rest, come visit Team DMS in meeting room Champagne 1.

Click here to schedule a meeting in advance.  

About the Author

Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

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