Digital Marketing Industry News

It’s your journey. Visualize your victory.

loading

Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

March 4, 2019 Charlene Sterphone

Lead buyers and sellers expressed opposing opinions with non-lead buyers and sellers, regarding confidence with various compliance regulations, according to the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry, sponsored by Digital Media Solutions. The majority of lead buyers and sellers expressed that they were “extremely confident” they are in compliance with TCPA, CAN-SPAM and DNC regulations. Non-lead buyers and sellers were only “somewhat confident” that lead buyers and sellers are in compliance. The confidence levels for GDPR compliance were much lower for both groups.

Lead Buyers and Sellers Compliance Confidence

Non-Lead Buyers and Sellers

The 2019 LeadsCouncil Benchmarking Report identifies current trends and best practices in the lead generation industry to help professionals – including lead buyers, lead sellers and service/technology providers – better understand how recent changes are impacting lead generation. Click here to download the report.

More Than Half Of Lead Buyers And Sellers Have Not Started Preparation For The California Privacy Act

About half of lead buyers and sellers have not yet started preparation for the California Consumer Privacy Act of 2018, while close to a third started preparation but have not gotten far. Experts say the California Privacy Act is a wake-up call for digital marketers and could be the first in a long line of similar pieces of legislation. For more information on compliance trends in the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report.

California Privacy Act Preparation

TCPA Regulations Impact Lead Buyers And Sellers Most Significantly

The majority of lead buyers and sellers indicated TCPA impacts their lead generation efforts. Interestingly, more lead buyers and sellers claimed they are impacted by GDPR than DNC regulations. Close to two-thirds of non-lead buyers and sellers believe lead generation efforts are impacted by TCPA. CAN-SPAM appears to be a bigger issue to non-lead buyers/sellers than to the lead buyers/sellers group. For more information on the impact of regulations on the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report.

Lead Generation Regulation Impact

The 2019 LeadsCouncil Benchmarking Report provides the most comprehensive information available regarding current perceptions in the lead generation industry. Published by the only nonprofit organization focused on actively promoting and protecting the growth of performance marketing by maintaining a trusted association of vendors, buyers and sellers adhering to industry best practices, the report was based on responses from a December 2018 survey.

To learn more about media channel performance and compliance, specifically related to the lead generation industry, download the 2019 LeadsCouncil Benchmarking Report: On The State Of The Lead Generation Industry today.

About the Author

Charlene Sterphone

Charlene Sterphone is a Marketing Manager at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

More Content by Charlene Sterphone
Previous Article
The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion
The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating ...

Next Article
Email + SMS = A Successful Duo To Add To Your Marketing Strategy
Email + SMS = A Successful Duo To Add To Your Marketing Strategy

This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of e...

×

I Want to Maximize My Campaigns!

Thank you!
Error - something went wrong!
×

Subscribe to DMS Insights

Thank you!
Error - something went wrong!
 
× Streams
loading
×