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Trick or Treat Your Consumers? 7 Halloween Campaigns that Got It Right
As Halloween evolves into one of the most indulgent consumer seasons and brands from every corner of the U....
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Brands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
Holidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
Just The Facts: YouTube Shopping Ads
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
Student Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
Overcoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
Frozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
Digital Is The Future Of Healthcare
Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.
Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
Millennials + Insurance: 10 Takeaways For The Digital Age
Millennials present unique opportunities for insurance marketers.
Targeting Car Gifters During The Holidays
Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.
Pepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
Consumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
2019 Report Shows Major Growth In Subscriptions
The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.
5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
Alternative Search Engines: Do They Matter To Digital Marketers?
Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
Starbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
Dior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
Disney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
The Cola Wars – Which Brand Dominates?