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The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 bill...
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The Biden Administration’s recent cybersecurity executive order prioritizes tackling ransomware attacks and may lead to future data security changes.
The Soliman v. Subway Franchisee Advertising Fund Trust ruling highlights the importance of marketing campaign terms and conditions visibility.
Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.
Instagram will soon provide content creators with another tool to monetize their audiences and expand their social media presence and business.
Google is the subject of another antitrust lawsuit, this time related to the tech giant’s app store, Google Play.
TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.
Facebook’s latest investment is providing content creators with additional options to earn money for their curated content on Facebook and Instagram.
Instagram looks beyond being (just) a photo-sharing app, with videos and creator support at the forefront of the platform’s future plans.
As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
Colorado becomes the latest state to pass a privacy bill, the CPA, which offers consumers an opt out option.
Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.
Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.
Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.
Facebook recently announced it is launching Bulletin, a newsletter platform for creators.
Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.
Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities
Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.
As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.