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Facebook Ad And Page Post Format Change: Just The Facts

July 29, 2019 Sarah Cavill

Effective August 19th, Facebook will implement an update to their mobile news feed. Earlier this year, Facebook introduced a new “look and feel” for the social network, and mobile ads and page posts will now match that iteration with a few minor changes.

facebook ad change

What Are The Updates To The Mobile News Feed?

The changes to the mobile news feed include fewer lines of primary text displayed on page posts and ads and a smaller aspect ratio. According to Facebook, “The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.” Primary text was reduced from seven lines to three and is followed by a “see more” prompt.

Why Is Facebook Making These Changes?

Facebook is deploying these changes to simplify and streamline their mobile format and improve the user experience. “This will help drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed,” said Facebook in a blog post announcing the changes. For marketers, it’s important to understand how these changes will impact the way ad images and text display for mobile campaigns.

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For recent Facebook changes, updates and industry news visit our Facebook for Digital Marketers news page.

About the Author

Sarah Cavill

Sarah Cavill is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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