Let’s face it, rate changes are the new normal, and now the mortgage industry must evolve. So many are transitioning over to Purchase as the consumer interest in that niche grows. But with the summer real estate selling season here, lenders need to find more Purchase borrowers to stay ahead of the competition.
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In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.
As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.
Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.
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The digital banks industry, a growing challenger, amplifies personalization, machine learning and innovation to scale growth.
While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”
Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.
A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.
This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.
Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.
The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.
Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.
Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers
Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.
In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.
As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.
Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.
Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.
Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.
Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.