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Google announced updates to their shopping ads via email to advertisers earlier this month. Google Ads can now populate on Google Images pages.
Google Image Placements Now By Default
Previously, advertisers had to manually opt-in to the Search Partner Network to have their ads displayed in Google Images, Search Engine Journal reported. As of late March, Google Images is a default placement option for advertisers running shopping campaigns. This change is automatic and mandatory.
The Google image search was previously part of the Search Partner Network and is now directly part of Google’s own search network.
How Does This Google Ads Update Affect Advertisers?
Advertisers using Google’s ad platform can’t opt out of this option. Google noted in their initial email that ads that begin populating on Google Images may see an uptick of 3-10% in traffic at a lower cost per click.
Advertisers can expect to see a decrease in traffic from the Search Partner Network and instead an increase in traffic from Google Search Network.
Google is actively working to create multiple advertising options, including Shoppable tags, like those available on Instagram, to enhance their robust ad platform.