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Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates

Lead scoring can effectively increase your marketing ROI by helping optimize lead providers and sources, establishing payment structures tied to lead quality and prioritizing lead management based on propensity to convert. In the past, lead scoring systems were expensive and the buildouts were time intensive. Newer scoring systems have reduced the cost and time investment, making lead scoring more accessible to more marketers.

This whitepaper will answer the following questions:

  • What Is Lead Scoring?
  • What Is the Purpose of Lead Scoring?
  • How Are Lead Scoring Models Developed?
  • How Can You Confirm a Lead Scoring Model Is Working?
  • How Can Brands Maximize Their Lead Scoring Efforts?

The final section of this whitepaper details the easy-to-implement and cost-effective DMS lead scoring product along with a case study to demonstrate the potential for enhanced ROI with lead scoring implemented.

Fill out the form below to download Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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