Boost Brand Terms Search Volume with Targeted Display Ads
Can targeted display advertising lift the performance of your Google brand search campaign? Yes, beyond a s...
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Travel Dynamic Pricing: Just The Facts
Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.
The Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
Marketing To Veterans? Offer Authenticity
Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.
Google Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations
Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.
Facebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
Circular Economies And Digital Technologies Work Together
Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.
Facebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
Wendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
LinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
Cruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
Trend Update: The Wellness Industry Continues To Dominate Across Sectors
The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.
Alexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
Home Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
Russell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
Fritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts
The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.
Google Search News: Just The Facts
Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
Oreo Partners With Alexa For Their Mystery Oreo Promotion