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Instagram Poll Stickers: Just The Facts

April 8, 2019 Victoria Pallien

Instagram has released numerous engagement options to liven up Instagram Stories. With Music, Questions, Countdown, Scales and Polls, Instagram Stories has seen an uptick in engagement.

What Are Instagram Poll Stickers?

instagram poll stickers

Instagram Poll Stickers enable users to poll their Instagram Stories viewers on certain topics.

The poll stickers are completely customizable. In addition to asking relevant questions, brands can change response options from “yes” and “no” to anything else appropriate for the prompt.

Why Did Instagram Introduce Poll Stickers?

Last month, Instagram announced more than 500 million accounts use Instagram Stories every day. Brands reach their audiences through Instagram Stories and the introduction of polling stickers has offered more engagement, presumably the outcome Instagram was aiming for.

The social media brand noted, “In nine out of 10 beta campaigns, the polling sticker increased three-second video views.” Plus, certain brands saw a 20% lower cost-per-video-view when they incorporated the polling sticker.

How Will Instagram Stories Poll Stickers Benefit Digital Marketers?

Instagram Stories Poll Stickers Benefit Digital Marketers

Instagram Stories poll stickers can be an easy way for digital marketers to encourage engagement from consumers. Plus, consumers may feel more invested in a brand after voting in its poll. When brands incorporate polling stickers into their stories and ads, they can learn more about what their consumers are interested in. With survey learnings noted, brands can further tailor their marketing campaigns to reach ideal consumers.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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