Paid Search Still Getting Top Dollar from Schools
A recent article revealed that the University of Phoenix was the top spender on Google AdWords over the las...
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Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Text-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
What Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
A Look At The Best Back-to-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
The Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS
After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.
Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
General Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
Pinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
Facebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
Voice Search Use Declines Due To Inconsistent Performance
In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings