Known for their creative, wholesome marketing, JetBlue is bringing Christmas miracles to life with their latest "Go Get Gifted" campaign. Picking five lucky winners, JetBlue will fly consumers back home for the holidays as a literal gift to their loved ones.
Wrapped in gift paper and tied with a bow, the winning JetBlue consumers and their guests fly home on Christmas Eve. JetBlue encouraged consumers to enter the contest between November 28 and December 12 by harnessing their creativity and including a compelling reason why they’d made the “flyest” gift to their respective families.
To build solidarity with consumers who can’t make it home this holiday, JetBlue offers the solution, knowing nothing’s better than a holiday at home.
Reactions from individuals in our office:
How cute! I would absolutely enter this contest if I couldn’t make it home for the holidays. It shows JetBlue really cares about their consumers and their holiday plans.
I would enter this if I had no means to get home for the holidays. This campaign turns JetBlue into more than just an airline. It makes their consumers feel like part of the JetBlue family. You can’t buy your consumers, but treating them with a surprise trip to see their family will certainly give you a good reputation.
People love a warm, fuzzy reunion video, which is exactly what this is. This campaign is all about profiling your consumers and building brand awareness.
Whether you’re going to Salt Lake City or New York, JetBlue may be able to help you get there this holiday season. Plus, they’ll top you off with a bow.
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