Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    Digital Advertising Industry News

    1. Home
    2. Digital Advertising News
    3. Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Fill form to unlock content

    Loading, please wait

    Error - something went wrong!

    Thank you!

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Published Date January 8, 2021

    Shutterstock_1628382697 Gift for Valentine's Day. Cropped of african man putting beautiful necklace on woman neck, panorama with free space

    Last year, the National Retail Federation (NRF) revealed that consumers planned to spend $5.8 billion on jewelry for Valentine’s Day. And while 2020 left many industries uncertain about the future of the traditional shopping experience, the jewelry market is still expected to reach $480.5 billion by 2025, according to Statista. Additionally, as a result of COVID-19, the online jewelry market, in particular, is expected to grow by $19.88 billion between 2020-2024. 

    Jewelry brands and advertisers looking to gain the attention of consumers ahead of this year’s Valentine’s Day shopping period are launching creative digital campaigns, strategic partnerships and innovative offerings to reach consumers at the right places, at the right times.  

    Ben Bridge Jeweler Creates Personalized Shopping Experiences Through Latest Partnership

    High-end jewelry retailer Ben Bridge teamed up with Salesfloor, a virtual selling platform, to create a more personalized jewelry shopping experience for today’s consumer. Through the omnichannel solutions offered by Salesfloor, Ben Bridge will be “enabling their personal jewelers to bridge online-offline sales channels,” according to Retail Customer Experience. The new technology will provide access to various virtual shopping solutions, including virtual appointments with local jewelers, video and live chat options, customer insights and more.

    “Retailers are accelerating their digital transformation timelines this year by providing their store associates with the technology to meet customers where they are – which now means both online and in-person,” said Oscar Sachs, Salesfloor CEO.

    The partnership between Ben Bridge and Salesfloor will allow the jewelry retailer to stand out in what is slowly becoming the “new” retail environment (which relies heavily on ecommerce offerings) and connect with potential customers in more thoughtful ways, as many shoppers remain hesitant to re-enter the traditional in-store shopping experiences.

    Platinum Days Of Love Launches #LoveLeadsUs Campaign

    Platinum Days of Love is pulling at consumers’ heartstrings in its latest campaign, #LoveLeadsUs, by celebrating “the power of love” and acknowledging couples that were separated from their loved ones during 2020. The ad spot features a couple, who, like many, had to postpone their scheduled wedding as a result of COVID-19. After spending so much time apart, the ad shows how the couple gained a newfound appreciation for one another and a stronger value on the time they can now spend together. The video strategically ends with the couples placing the newest collection of Platinum Love Bands on their fingers.

    Kendra Scott Leverages Virtual Try-On Tool To Connect With Consumers During The Pandemic

    Kendra Scott is leveraging the popularity of virtual try-on tools by introducing its own virtual jewelry try-on with augmented reality (AR). Consumers can go to the Kendra Scott site where they can use the jewelry brand’s new AR capabilities to try out various products before purchasing. “The company [Kendra Scott] said consumers’ desire for an omnichannel experience and pursuit of convenient shopping experiences influenced its decision to introduce the feature,” shared Marketing Dive reporter Tatiana Walk-Morris.

    Throughout the coronavirus pandemic, many traditional retailers have sought out new opportunities to connect with consumers virtually and online. For jewelry brands in particular, during a time when the traditional in-store try-on experience is limited, virtual try-on tools provide opportunities for jewelry brands to give consumers the interactive experiences they crave.

    Pandora Features Star-Studded Female Cast In ‘One Lovely Day’ Campaign

    Bringing together a group of powerhouse women, Pandora launched its “One Lovely Day” campaign, acknowledging the difficult 2020 holiday season and showing how Pandora’s famous jewelry can help customers show their appreciation for those they love. The “Pandora Muses” include Millie Bobby Brown, Nathalie Emmanual and Larsen Thompson. “The cast is a true manifestation of individuality – each of them with their own unique personality and style, ultimately connecting to the campaign message, ‘Something About You.’ The film embodies the message that gifting is an act of love, and the importance of coming together over the holidays,” Pandora shared.

    The video shows the group of women traveling across the globe, dropping off Pandora presents along the way. “We wanted to highlight that, regardless of where you are in the world, you can still celebrate with the ones you love and show them how much you care,” said Carla Liuni, Pandora’s chief marketing director.

    The “One Lovely Day” campaign stretched across Pandora’s various social media accounts and the accounts of each A-list celebrity shown within the campaign, who, according to Jeweller magazine editor Arabella Roden, bring in “more than 48 million [followers] on Instagram alone.”

    As Valentine’s Day 2021 quickly approaches, jewelry advertisers are encouraged to connect with their audiences early and often by leveraging digital media and messaging that aligns with consumers’ lifestyles today. Jewelry brands that can differentiate themselves in a crowded and growing marketplace – whether through heartwarming campaigns, strategic partnerships or innovative tech offerings – will find opportunities to reach consumers ready to purchase.

    Seeking New Ways To Maximize Your Customer Acquisition Efforts?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    • Previous Article

      What Is The Google Question Hub?

      What Is The Google Question Hub?

      Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

    • Next Article

      How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

      How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

      Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

    Other content in this Stream

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • Getting Started With Push Marketing
      over 1 year ago

      Getting Started With Push Marketing

      Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.

      Read Article

    • 3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest
      over 1 year ago

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st

      Read Article

    • What’s Next For At-Home Fitness Subscriber Acquisition As Gyms Reopen?
      over 1 year ago

      What’s Next For At-Home Fitness Subscriber Acquisition As Gyms Reopen?

      Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv

      Read Article

    • CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales
      over 1 year ago

      CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales

      CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.

      Read Article

    • What Is Push Marketing, And How Can It Enhance Audience Engagement?
      over 1 year ago

      What Is Push Marketing, And How Can It Enhance Audience Engagement?

      Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.

      Read Article

    • How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic
      over 1 year ago

      How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

      Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.

      Read Article

    • What Are The New User Safety Measures Within TikTok?
      over 1 year ago

      What Are The New User Safety Measures Within TikTok?

      TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.

      Read Article

    • What Is The Snapchat Ads Certification?
      over 1 year ago

      What Is The Snapchat Ads Certification?

      Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.

      Read Article

    • Innovative Advertising Ideas To Help Low-Cost Airlines Take Off As Travel Picks Up
      over 1 year ago

      Innovative Advertising Ideas To Help Low-Cost Airlines Take Off As Travel Picks Up

      Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.

      Read Article

    • What Are Microsoft Multimedia Ads?
      over 1 year ago

      What Are Microsoft Multimedia Ads?

      Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.

      Read Article

    • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
      over 1 year ago

      Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

      Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

      Read Article

    • How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline
      over 1 year ago

      How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline

      Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.

      Read Article

    • What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads
      over 1 year ago

      What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads

      Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.

      Read Article

    • Is Push Marketing Right For My Website?
      over 1 year ago

      Is Push Marketing Right For My Website?

      Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities

      Read Article

    • As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth
      over 1 year ago

      As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

      As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.

      Read Article

    • Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs
      over 1 year ago

      Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs

      Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.

      Read Article

    • How Publishers Can Scale Monetization Efforts Using Push Marketing
      over 1 year ago

      How Publishers Can Scale Monetization Efforts Using Push Marketing

      Publishers can expand monetization efforts by engaging in push marketing and deploying monetized push notifications that engage audiences on desktop and mobile devices.

      Read Article

    • 8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
      over 1 year ago

      8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

      Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.

      Read Article

    • What Is TikTok Jump?
      over 1 year ago

      What Is TikTok Jump?

      TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.