KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

September 7, 2018 Digital Media Solutions

In celebration of Colonel Harland Sanders’ 128^th birthday, Kentucky Fried Chicken (KFC) has prompted soon-to-be parents with a contest.

Last year, the U.S. Social Security Administration listed Harland as the 3,257^th most common baby name. In an effort to create a new generation of Harlands, KFC is offering a college tuition donation to the first baby named Harland on September 9, 2018, the Colonel’s 128^th birthday.

The winner will receive $11,000 for the baby’s college education, which represents KFC’s beloved 11 herbs and spices that make their chicken so delicious.

Participants can enter their babies to win the $11,000 in college tuition on KFC's Baby Harland site.

Would people really name their child Harland to reap the benefits of this contest? We asked our office to find out.

I’m not sure if anyone will name their kid Harland, but I think this will definitely create enough buzz for the brand. Whether it’s because someone is given the name Harland or because this gets so much attention, I’m sure KFC will see more success.

I think someone out there will name their baby Harland. I don’t know how many people will enter, but there’s got to be someone who will. College tuition, no matter how much, is a good prize.

It’s a great PR play because it speaks to their corporate philanthropy. It’s combining their brand marketing and their corporate purpose. It’s brave. And someone, somewhere will name their child Harland.

KFC found an interesting way to engage their consumers and liven up their marketing.

Read more about KFC’s business in Fried Chicken Wars: The Top 5 Chains Go Head to Head.

Reimagining your marketing win?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions

No thanks

Return to Home

Digital Advertising Industry News

Digital Advertising Innovation Inspiration

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

Reimagining your marketing win?

About the Author

Previous Article

Next Article

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

Reimagining your marketing win?

About the Author

Previous Article

Next Article

Other content in this Stream

In 2021, advertisers are looking ahead to a future where first-party data is king, and simultaneously focusing their attention on connected TV and diversified media buys.

Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.