KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

September 7, 2018 Digital Media Solutions

In celebration of Colonel Harland Sanders’ 128^th birthday, Kentucky Fried Chicken (KFC) has prompted soon-to-be parents with a contest.

Last year, the U.S. Social Security Administration listed Harland as the 3,257^th most common baby name. In an effort to create a new generation of Harlands, KFC is offering a college tuition donation to the first baby named Harland on September 9, 2018, the Colonel’s 128^th birthday.

The winner will receive $11,000 for the baby’s college education, which represents KFC’s beloved 11 herbs and spices that make their chicken so delicious.

Participants can enter their babies to win the $11,000 in college tuition on KFC's Baby Harland site.

Would people really name their child Harland to reap the benefits of this contest? We asked our office to find out.

I’m not sure if anyone will name their kid Harland, but I think this will definitely create enough buzz for the brand. Whether it’s because someone is given the name Harland or because this gets so much attention, I’m sure KFC will see more success.

I think someone out there will name their baby Harland. I don’t know how many people will enter, but there’s got to be someone who will. College tuition, no matter how much, is a good prize.

It’s a great PR play because it speaks to their corporate philanthropy. It’s combining their brand marketing and their corporate purpose. It’s brave. And someone, somewhere will name their child Harland.

KFC found an interesting way to engage their consumers and liven up their marketing.

Read more about KFC’s business in Fried Chicken Wars: The Top 5 Chains Go Head to Head.

Reimagining your marketing win?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions

No thanks

Return to Home

Digital Marketing Industry News

Digital Marketing Innovation Inspiration

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

Reimagining your marketing win?

About the Author

Previous Article

Next Article

KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

Reimagining your marketing win?

About the Author

Previous Article

Next Article

Other content in this Stream

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

Style meets science in one of the latest mobile shopping apps to hit the market.

The digital banks industry, a growing challenger, amplifies personalization, machine learning and innovation to scale growth.

While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.