LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote

Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

Push marketing aids ecommerce advertisers in reconnecting with high-intent consumers who abandon their carts with targeted push notifications that can help win sales and improve conversion rates.

Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

As travel ramps up for the summer, tourist bureaus around the country are investing in digital strategies to attract visitors.

As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.

Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.