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LinkedIn Dynamic Ads: The New Feature in Campaign Manager

September 18, 2018 Digital Media Solutions

We know personalization is key when it comes to marketing, performance and driving sales. Last week, LinkedIn announced a customizable advertising option, called LinkedIn Dynamic Ads, now available within Campaign Manager.

What are LinkedIn Dynamic Ads?

Dynamic Ads allow LinkedIn to customize your content automatically to cater to your audience by using the combination of ad components that they feel will resonate most with that specific user. Dynamic Ads cater to your targeted audience by leveraging the public information from their LinkedIn profiles, such as consumer names, photos, companies and job titles.

LinkedIn Dynamic Ads

Brands like yours can even add data mapping tools, which allow for deeper customization with pre-built templates and auto-translation to display the right ads for your consumers. Plus, brands can try A/B testing to optimize creative.

To build a sense of community, you can invest in “follower ads” to create brand awareness. To highlight a specific product or service, you can use “spotlight ads” for driving traffic and conversions.

These extensive features allow for more visibility and scale, so your brand can create compelling, personalized advertising for consumers.

LinkedIn’s Dynamic Ads may be a reaction to Google’s release of their own dynamic ads in their display network and their search. Read Longer-Format Google Search Ads: Will It Matter? to learn more.

With LinkedIn’s recent addition to the Campaign Manager, brands can craft more meaningful interactions with consumers. By catering the buying process directly to each consumer, brands may see higher engagement and more conversions.

Are you ready to optimize your LinkedIn Campaign?

Contact the social advertising team at Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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