LinkedIn Marketing Solutions strives to help businesses grow by engaging their custom target audiences. Most recently, the professional networking site introduced their Interest Targeting option.

What Is LinkedIn Interest Targeting?

LinkedIn Interest Targeting allows marketers to reach users with ads that are relevant to their professional interests. Marketers can now fine tune their campaigns with more than 200 professional interest categories, which include artificial intelligence, global economy and customer experience, to name a few.

How Will LinkedIn Interest Targeting Benefit Marketers?

LinkedIn users are spending more time on their LinkedIn feeds than ever before, joining discussions on topics they’re passionate about. With interest-specific targeting, marketers on LinkedIn can specifically target and engage consumers on topics related to a brand’s products or services. When marketers target users based on their interests, they can associate their brand with what users care about.

Now, LinkedIn marketers will be able to focus their campaigns on users who have already expressed interest in their brand or expressed interest in topics relevant to their brand, which increases brand awareness and potential for conversion.

MarTech Today reported that interest-targeted campaigns in beta, saw a 25% increase in click-through rates.

LinkedIn’s effort to provide marketers with a cohesive and focused dashboard makes for intuitive campaign building. Marketers can reach users through a comfortable channel and join passionate discussions with LinkedIn Interest Targeting.

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