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Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

December 18, 2018 Melissa Piccinich

kathie lee gifford today

As Kathie Lee Gifford prepares to leave her 11-year, iconic spot on the Today Show, we reflect on all she’s taught us. Let’s dive into marketing lessons derived from well-known Kathie Lee quotes.

“A fear of the unknown keeps a lot of people from leaving bad situations.”

Don’t get stuck on the same marketing channels. Analyze paid media, paid social or other digital platforms that your brand hasn’t explored just yet. 2019 could be the perfect year to expand your marketing strategy and rake in new prospective consumers.

“We’re imperfect people trapped in an imperfect world.”

No one’s perfect, so getting your creative and copy right on the first try isn’t always an easy task. Try implementing A/B testing to find the content that resonates best with your audience. Whether it’s email or website copy, testing options should help you identify what your consumers respond to best.

“It’s no secret that I love to talk, but the real secret is I love to listen, too.”

Data, data, data. Collect helpful information about your audience. The only way you can successfully market to them is by getting to know them. Start by leveraging products and services your consumers desire, and then trade value for their data, like Stitch Fix and HairCode do with their consumers.

“I did feel, from day one, that I was a born performer.”

Know your brand inside and out. When curating content for your site, social media or beyond, keep your branding guidelines in mind. If you project your brand as a glamorous alternative or a down-to-earth, humble option, that’s what it will be. So much of your brand’s image lies within the marketing.

“God didn’t bless me with success so I could eat caviar every day.”

Is your 2019 marketing strategy ironed out yet? Don’t get too comfortable after a few successful campaigns. Consider efforts that worked well and eliminate initiatives that didn’t perform as expected this past year. Keep your eye on the ball and think proactively. Be sure to begin the new year with an expertly designed plan in place.

Kathie Lee has been a staple on NBC and while it’s likely we won’t see her sitting next to Hoda after April, we’ll probably see her in films, music and book endeavors. Thanks for the marketing lessons, Kathie, and best of luck.

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About the Author

Melissa Piccinich

An innovative problem solver by nature, Melissa Piccinich is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

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