If the goal is marketing or sales efficiency, lead scoring may be the answer. Lead scoring, the process of ranking prospects against a scale of representative values, helps brands identify the highest-intent consumers with the greatest propensity to convert.
Join DMS Consumer Insights & Marketing Analytics Director, Jeff Meola, and learn how the lead scoring process can be your solution to gain marketing and sales efficiency. This webinar introduces marketers to the benefits of lead scoring and explains how this easy-to-implement solution can support a wide array of marketing strategies.
Reviewing how models can be developed to optimize short- and long-term metrics, Jeff will show how marketers are lowering their cost per acquisition, enhancing retention and boosting lifetime value metrics with lead scoring. Webinar attendees will have the opportunity to receive expert recommendations on how a comprehensive lead scoring model can be leveraged to prioritize new leads and aid sales conversations.
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