On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

Jeff Meola

If the goal is marketing or sales efficiency, lead scoring may be the answer. Lead scoring, the process of ranking prospects against a scale of representative values, helps brands identify the highest-intent consumers with the greatest propensity to convert.

Join DMS Consumer Insights & Marketing Analytics Director, Jeff Meola, and learn how the lead scoring process can be your solution to gain marketing and sales efficiency. This webinar introduces marketers to the benefits of lead scoring and explains how this easy-to-implement solution can support a wide array of marketing strategies.

Reviewing how models can be developed to optimize short- and long-term metrics, Jeff will show how marketers are lowering their cost per acquisition, enhancing retention and boosting lifetime value metrics with lead scoring. Webinar attendees will have the opportunity to receive expert recommendations on how a comprehensive lead scoring model can be leveraged to prioritize new leads and aid sales conversations.

Fill out the form below to view the on-demand webinar.

About the Author

Jeff Meola is the Consumer Insights & Marketing Analytics Director at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.
Follow on Linkedin Visit Website More Content by Jeff Meola

No thanks

Return to Home

Digital Marketing Industry News

It’s your journey. Visualize your victory.

On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

Fill out the form below to view the on-demand webinar.

About the Author

Previous Article

Next Article

On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

Fill out the form below to view the on-demand webinar.

About the Author

Previous Article

Next Article

Other content in this Stream

The acne product market has expanded significantly, while challenging marketers to create products that appeal to a large and very diverse crowd.

Dwell time is one factor that can help marketers make adjustments to their online user experiences.

Google Chrome announced it will replace third-party cookies by 2022.

Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.