On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

If the goal is marketing or sales efficiency, lead scoring may be the answer. Lead scoring, the process of ranking prospects against a scale of representative values, helps brands identify the highest-intent consumers with the greatest propensity to convert. 

Join DMS Consumer Insights & Marketing Analytics Director, Jeff Meola, and learn how the lead scoring process can be your solution to gain marketing and sales efficiency. This webinar introduces marketers to the benefits of lead scoring and explains how this easy-to-implement solution can support a wide array of marketing strategies. 

Reviewing how models can be developed to optimize short- and long-term metrics, Jeff will show how marketers are lowering their cost per acquisition, enhancing retention and boosting lifetime value metrics with lead scoring. Webinar attendees will have the opportunity to receive expert recommendations on how a comprehensive lead scoring model can be leveraged to prioritize new leads and aid sales conversations. 

Fill out the form below to view the on-demand webinar. 

About the Author

Jeff Meola

Jeff Meola is the Consumer Insights & Marketing Analytics Director at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Jeff is responsible for managing and analyzing DMS industry data and customer trends. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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