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The Google Fred Update: 5 Crucial Facts to Know
The newly released Google Fred search engine algorithm update is already in motion. In this post, we’re sha...
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Black Friday: What to Expect from 2018
Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.
Danny DeVito Day: Marketing Lessons from 5 of His Top Films
It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.
Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart
In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.
Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
eSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
Facebook Collections Ad Testing: What to Know
An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base
Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.
Welcome Movember! It’s Time for Weird Facial Hair.
Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.
Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group
DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.
Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
KitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
Marketing the Dream: How the Lottery Wins Consumer Dollars
With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.
Dogs Can Be Effective and Adorable Marketing Mascots
National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.
Brands with Cult Followings: Perfect Products or Perfect Marketing?
Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
Bing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
Creative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
Iconic International Ad Campaigns: Following the Formula to Marketing Success
In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.
Facebook First-Party Pixel: What You Need to Know
Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?
Top 3 Business Programs: Student Recruitment and Employment Trends