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Mortgage Fast Facts: How the Government Shutdown Is Impacting Mortgage Processing and What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge
It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.
Subscription News: Arby’s Launches a Curated Box of Swag
Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.
Bing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale
Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.
Bringing Back the Bowl Cut: FCK Yeah!
KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.
It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords
We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.
Credit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
Helium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
TikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
Taking a Look Back: SEO’s Development in 2018
As the year comes to a close, we take a look back at the changes SEO has gone through this year.
Creative Insurance Marketing: Best Campaigns from 2018
Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns
National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere
Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit
From the Mailbox to the Store: Birchbox Partners with Walgreens
Birchbox is coming to a store near you. By partnering with Walgreens, the brand is looking to expand its audience base in drug store aisles, encouraging more sales and different interactions.
Facebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way
Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.
Mortgage Marketing in Today’s Digital Age
By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.
6 Predictions for 2019: Digital Media Growth and Innovation
With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.
The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing