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Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
Brands Create Seamless Shopping Experiences To Meet Consumer Demand
Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.
Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche
Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.
Data-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019
Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.
The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
Mercedes Targets Millennials With Instagram Stories
Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
Instagram Donation Button: Just The Facts
Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.
Pantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
It’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty
Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.
Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
Internal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
Snapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty
Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
Travel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
Walmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
The Facebook F8 Conference: What Did The Social Media Giant Announce?