Reverse Mortgage Inquiries Fall During Q1 2018

As consumers start to consider vacations and travel again, airlines leverage promotions, email campaigns and partnerships to increase bookings.

The Centers for Medicare & Medicaid Services (CMS) report that more consumers than prior years are enrolling during the Special Enrollment Period.

Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.

Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

Facebook added a contextual message in response to Apple’s IDFA changes that says data may be needed to keep service free.

In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.