Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buy...
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Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.
Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.
Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.
Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.
A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.
Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.
As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.
Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.
Political campaigns must have sophisticated digital marketing strategies to target voters across channels.
Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.
Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.
Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.
Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.
This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.
As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.
In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.
As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.
Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.
Style meets science in one of the latest mobile shopping apps to hit the market.
The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.