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Apple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders
With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.
Google’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge
Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.
Women’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes
Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.
Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
Pinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
Google First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
Where In The World Is Carmen Sandiego? Look On Google Earth
Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.
Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers
Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.
Google Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
Facebook Relevance Metrics Updates: Just The Facts
Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.
Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
Luck Of The Irish: Best St. Patrick’s Day Campaigns
Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.
Marketing American Muscle: The Mustang Still Gallops