Saucony is propositioning consumers to run around the earth for charity.
A Trip Around The Globe
With their #RunForGood campaign, the running sneaker brand is asking athletes, influencers, partners, consumers and everyone in between to run one mile each, post a selfie on Instagram and tag #RunForGood and @Saucony.
The campaign, which began on June 5, Global Running Day, will be broadcasted across multiple platforms, including Saucony.com.
“At Saucony, we make the world's best running gear, but we sell goodness,” said Chief Marketing Officer of Saucony Don Lane. “We believe that good runs create good people. And because we know that good people build good communities, we're inviting everyone to run with us in the Run for Good Relay, making the world a better place through the transformative power of running.”
One Mile Represents One Donation
For every mile posted, Saucony will make donations to the following charities, with a goal of donating $50,000:
- Saucony Run for Good Foundation. Saucony created a foundation that is “committed to improving the lives of children by helping to prevent and reduce childhood obesity.”
- Laureus Sport for Good. This organization leverages sports as a way for young people to overcome violence, discrimination and disadvantage in their lives.
- The Centre for Addiction and Mental Health (CAMH). CAMH looks to change the lives of people affected by mental health with proper care, research, education and social change.
Dedicated Sneakers To Inspire Change
Saucony created a new sneaker for their #RunForGood campaign, the Saucony Ride 1SO2.
“We support the whole runner, from sole to soul,” said Lane. “A feel-good run leads to more runs, and the Ride ISO2 was designed to keep you feeling good mile after mile. It can be a training workhorse to some and a marathon shoe to others thanks to a plush underfoot feel that won't break down. The Ride gives runners the power to challenge themselves every day, every mile. And because one good run leads to another, it's the perfect shoe to pair up with the Run for Good Relay.”