Digital Advertising Industry News


Social Stories: Which Platform Is Winning?

August 6, 2018 Melissa Ledesma

Fleeting images are social media’s latest craze. From Snapchat to Facebook Stories, Instagram Stories and WhatsApp Status, many platforms have their own version of photo and video postings that last for only 24 hours. But which platform is winning the story race?

Social Stories: Which Platform Is Winning? Snapchat Stories

Snapchat Stories

Snapchat’s main concept was and still is disappearing content. Since its inception in 2011, the social media site focused on private messaging and 24-hour only postings with filters and lenses, which allow users to alter their images.

The platform had a leisurely start for monetization, which may have slowed its creative development, failing to attract more daily active users and potential advertisers. But recently, the brand adopted virtual reality and partnered with Nielsen to give advertisers a leg up on reaching targeted audiences. Read our articles on Snapchat Shopping and the Snapchat and Nielsen partnership to learn more.

Snapchat’s platform has 191 million daily active users (DAUs).

Social Stories: Which Platform Is Winning? Instagram Stories

Instagram Stories

Launched in 2010, Instagram was quick to be adopted by regular social media users, and in 2012, the platform was purchased by Facebook for $1 billion. Instagram Stories, with disappearing videos and photos, launched in 2016.

Instagram Stories offered photo filters and the ability to draw over content when the feature was first added to the app. Now, Instagram Stories includes stickers, GIFs, Bitmoji and more.

Instagram Stories now hosts more than 400 million users daily.

Read Snapchat vs. Instagram Stories: The Race Begins to learn more.

Social Stories: Which Platform Is Winning? WhatsApp Status

WhatsApp Status

WhatsApp, released in 2011, is a private messaging app that allows for texts, video chatting, voice calls and other handy features.

Purchased by Facebook in 2014 for $19 billion, WhatsApp has a loyal user base. It was hardly a surprise when their status feature, a cloned version of Instagram Stories, was released in 2017 and saw immediate use. WhatsApp Status came with the options of stickers, drawing, GIFs, filters and more.

WhatsApp Status use has skyrocketed since its 2017 release, reaching 450 million DAUs in just one year.

Social Stories: Which Platform Is Winning? Facebook Stories

Facebook Stories

Facebook, originally launched in 2004, released its own stories feature last year as well.

As we know, Facebook is a social media behemoth. Surprisingly, the number of DAUs for Facebook Stories didn’t take off the same way it did for WhatsApp status or Instagram Stories. Statista reported Facebook Stories DAUs at just 150 million as of 2018.

Download A Recap of Recent Facebook Trials in the Media & On Capitol Hill to learn about Facebook’s recent activity.

So which platform is winning?

WhatsApp Status surpassed other platforms in terms of DAUs and did so much faster than its competitors. WhatsApp’s closest competition, Instagram, is 50 million DAUs behind and took two years to grow that following, whereas WhatsApp reached 450 million DAUs in just one year. From a user volume and growth perspective, it’s safe to say WhatsApp is the winning platform.

Stories Growth Rate Measured in Millions of Daily Active Users (DAUs) data from Statista Digital Media Solutions Chart

Fill Out the Form Below to Request Your Free Social Media Audit

If the form does not not appear, please refresh your browser. 

About the Author

Melissa Ledesma

An innovative problem solver by nature, Melissa Ledesma is both experienced and passionate about the digital marketing industry. She has held a number of high-level positions within the real estate, mortgage, entertainment and digital advertising industries, including Director of PR and Business Development at NJ Lenders Corp. and Director of Communications & Government Affairs at Eastern Bergen County Board of Realtors. As Director of Content & Communications at Digital Media Solutions (DMS), Melissa demonstrates a strategic, creative and tactical approach when handling the thought leadership programs and marketing and communications efforts for DMS and its family of brands. She manages all conferences, sponsorships and event execution and plays a pivotal role in the creation of written, digital and video content for all campaigns. Melissa has consistently positioned the team at DMS as experts in performance marketing across multiple industries.

Visit Website More Content by Melissa Ledesma
Previous Article
Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know
Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, provid...

Next Article
International Beer Day: Beer Companies Compete for the Most Sales
International Beer Day: Beer Companies Compete for the Most Sales

When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combi...


I Want to Maximize My Campaigns!

Thank you!
Error - something went wrong!

Thank you!
Error - something went wrong!
× Streams