Sparkroom Named Best Agency & Top Innovator in Education

March 16, 2017 Kathy Bryan

LeadsCouncil awarded Sparkroom with gold and silver LEADER awards for the third year in a row. This year, we received the Gold LEADER Award for best marketing agency in education and the Silver LEADER Award for most innovative company in education.

Are we surprised? Not in the slightest. After all, Sparkroom has a long history of providing innovative technology and solutions to higher education institutions across the nation.

Here’s how two of our leaders responded to the news:

I’ve worked with Sparkroom both as a client and as part of the team. From both the inside and outside perspectives, the Sparkroom squad is unmistakably stacked with leaders who understand and anticipate evolving enrollment marketing and management challenges. As a result, they are able to help institutions achieve their most demanding enrollment objectives. ― Marcelo Parravicini, President of Sparkroom

I’ve been working hand-in-hand with college marketers and executives for the past five years. At Sparkroom we tackle every opportunity with a fresh perspective and strategy. We never apply cookie cutter methods because we believe each institution deserves a custom, targeted approach. Rachel Schulties, Vice President of Client Services at Sparkroom

Sparkroom marketing technology and services address the full student lifecycle to help higher education marketers grow their enrollment volume while closely managing the cost of student recruitment. Our full-service solutions are focused on delivering higher-quality student prospects, better conversion rates and holistic campaign performance data to achieve the greatest possible return on investment.

Sparkroom performance marketing technology, a top-choice for higher education lead management for years, received significant enhancements in 2016 including the introduction of campaign dashboards. “The rigorous 2017 roadmap is centered on adding cross-channel and multi-touch attribution capabilities by connecting pre-lead and post-lead data across prospective students’ journeys,” explained Akeel Haider, vice president of strategy and innovation at Sparkroom. “We’re focused on developing features that enable aggregate industry performance intelligence insights and help higher education marketers improve their yield performance.” Stay tuned for software enhancement announcements in the following weeks.

Want to learn more about our award-winning agency and innovative technology? Click here to contact DMS or click here to schedule a Sparkroom performance marketing technology demo.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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