Digital Marketing Industry News

Digital Marketing Innovation Inspiration

loading

4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

March 4, 2020 Digital Media Solutions

In 2019, more than half of Americans celebrated St. Patrick’s Day by going to bars and restaurants with family and friends, spending more than $5.6 billion. But, St. Patrick’s Day is more than an opportunity to enjoy green beer and good company. Many brands leverage St. Patrick’s Day to appeal to consumers and their appreciation of the festive day. Here are five brands that have capitalized on the fun nature of St. Paddy’s Day and struck (a pot of) gold with their marketing campaigns this year and in the past.  

Jameson And Anderson .Paak Encourage People To Show Their St. Patrick’s Day Spirit By Representing Their City

Jameson Irish Whiskey is kicking off its St. Patrick’s Day promotion with their #MeetMeAtTheBar challenge. The challenge invites Twitter users to vote for their favorite local bars for a chance to win a party on March 17th. The city with the most amount of votes will win a local neighborhood St. Patrick’s Day celebration, hosted by Jameson and musician Anderson .Paak. Jameson encourages participation by asking Twitter users to vote for their city by using geo-centric hashtags or by voting on Jameson’s #MeetMeAtTheBar website.

Dunkin’ Gives A Dozen Lucky Fans A Chance To Win Something Sweet

Dunkin donuts st. patrick's day post with picture of a box of donuts from Twitter

In 2018, Dunkin’ invited consumers to share how they were celebrating St. Patrick’s Day with Dunkin’ using user generated content. In celebration of St. Patrick’s Day and Dunkin’s green-frosted “Mint Brownie” doughnut, Dunkin encouraged customers to use the hashtag #DDLuckyDozen and #Sweepstakes on Instagram and Twitter for a chance to win some awesome prizes. A dozen lucky fans won a year’s supply of free doughnuts, while one grand prize winner won a trip to the Dunkin’ headquarters in Boston, Massachusetts to create their own doughnuts with Dunkin’s culinary team.

Guinness And Nick Offerman Want To Prepare People For St. Patrick’s Day

Count down to 3/17/20 posted by Guinness on Instagram

Guinness and Parks and Recreation actor Nick Offerman started a countdown to St. Patrick’s Day, giving consumers an entire month to get ready for Offerman’s favorite day of the year. Guinness is inviting consumers (over the age of 21) who want to celebrate St. Patrick’s Day like pros to follow @GuinnessUS on Instagram to see Offerman’s daily tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness, to what foods taste best with that beer.

Krispy Kreme Goes Green With Their Doughnuts

Feeling lucky? Green donuts in a Krispy Kreme box from twitter

In 2017, 2018 and 2019, for one day a year on St. Patrick’s Day, Krispy Kreme dyed their iconic original glazed doughnut green and temporarily changed the name of the doughnut to the “O’riginal Glazed Doughnut”, a play on Irish surnames. Krispy Kreme encouraged Twitter users to post pictures of their fancy green doughnuts tagging @KrispyKreme for a chance to win free doughnuts for an entire year. Krispy Kreme has not announced if they will be offering this promotion again this year.

Brands can capitalize on St. Patrick’s Day to capture consumers’ attention with creative strategies or inventive partnerships, incorporating this festive day into their marketing efforts. By showing personality and having a little fun, brands have opportunities to better engage with consumers while potentially snagging some new business. What a lucky combo.

Looking For New Opportunities To Engage With Your Consumers?

Digital Media Solutions® (DMS) builds people-based marketing strategies that connect with tightly defined audiences across the digital media universe to build brand awareness, boost engagement and drive conversions.

Contact DMS

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
The Rise Of First-Party Data Facilitates Modern Digital Marketing
The Rise Of First-Party Data Facilitates Modern Digital Marketing

As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data,...

Next Article
2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations
2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed complianc...

×

I Want to Maximize My Campaigns!

Thank you!
Error - something went wrong!
×

Thank you!
Error - something went wrong!
 
× Streams
loading
×