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5 (More) Things Marketers Can Learn from Cheese
Cheese analogies to perfectly explain the benefits of multichannel marketing strategies, analysis with both...
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Targeting Car Gifters During The Holidays
Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.
Pepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
Consumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
2019 Report Shows Major Growth In Subscriptions
The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.
5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
Alternative Search Engines: Do They Matter To Digital Marketers?
Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
Starbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
Dior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
Disney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
The Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
Thanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers
The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.
BIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
HBO Launches Quirky AR Campaign To Promote ‘Watchmen’
HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.
Parents Turn To A Mix Of Options For Their Toy Shopping Needs
Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.
Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.
Reddit Increases Visibility Through New Content Sharing Integration With Snapchat
In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.
Facebook Expands Search Ad Placements: Just The Facts