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Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.
Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.
Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.
Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.
As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.
Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.
This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.
As consumers begin venturing into physical stores, new shopping patterns have emerged.
LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.
As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.
As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.
In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.
The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.
This holiday season brands will need to adapt to increased online shopping and shipping demands.
From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.
The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.
The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.
During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.
Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.
During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.