About the AuthorFollow on Linkedin Visit Website More Content by Kathy Bryan
Home » Digital Marketing News » Trick or Treat Your Consumers? 7 Halloween Campaigns that Got It Right
The Horror of Google Penalties and How to Avoid Them
There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how...
Error - something went wrong!
Error - something went wrong!
Other content in this Stream
4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo
Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.
Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive
General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.
The FTC Releases Guidelines For Social Media Influencers: Just The Facts
A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.
Facebook And Google Go Granular With Recent Ad Revenue Reporting
For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.
Content Marketing Wins: From Insurance To Blenders
Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.
3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts
The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.
Stand-Out Partnerships Take The Stage At New York Fashion Week 2020
This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.
Early Decision Rates Decline Opening Door For Increased Diversity
In 2020, many colleges and universities have noticed a decrease in early decision applicants.
Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations
Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.
Consumers Are Reluctant To Use Smart Speakers For Purchases
Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.
The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?
More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.
Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences
Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.
Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts
Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.
Brands Debut New Advertising Spots During Oscars Broadcast
This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.
Virtual Try-On Options For Jewelry This Valentine’s Day
Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.
Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock
A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.
Mobile Search Increases Its Appeal To Advertisers
With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.
5 Creative And Memorable Higher Education Marketing Campaigns From 2019