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Top brands engage their audiences by honing in on topics relevant to consumers and prospective consumers. T...
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The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.
Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.
Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.
Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.
Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.
Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.
Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.
In 2021, advertisers are looking ahead to a future where first-party data is king, and simultaneously focusing their attention on connected TV and diversified media buys.
Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.
Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.
A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.
As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.
Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.
Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.
By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.
Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.
Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.