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Top brands engage their audiences by honing in on topics relevant to consumers and prospective consumers. T...
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As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.
For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.
Fitness brands have been able to grow by leveraging app usage, partnerships and a new zeal for at-home workouts.
Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.
Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.
Twitter has introduced Spaces, audio chat rooms that are very similar to new social media platform Clubhouse.
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.
As more and more people get vaccinated, many consumers are planning trips and booking travel.
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.