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National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops

December 21, 2018 Charlene Sterphone

The holidays bring forth a busy season. To make things even more hectic, the third Friday of every December is National Ugly Christmas Sweater Day. Many consumers turn to ecommerce for their holiday sweater shopping. It’s easier to shop from your tablet while the cookies are baking than it is to run to the store during the holiday chaos.

eCommerce sales are projected to top $5 billion this year, up from $4.4 billion in 2017. Though top retailers like Amazon and Walmart are leading ecommerce sales, National Ugly Christmas Sweater Day highlights some of the opportunities for niche ecommerce marketing to play a part in the game.

think geek ugly sweater christmas

ThinkGeek Markets “Pokemon Pikachu Holiday Sweater” to Christmas Geeks

A brand known for exciting your inner geek, ThinkGeek sells nerdy holiday sweaters perfect for your next party. By leveraging social media, ThinkGeek is able to spread the word about their holiday sweaters and encourage engagement from potential consumers.

ThinkGeek’s Twitter account is run by their “social media monkey,” a play on their mascot who is a monkey named Timmy. Through spunky tweets, the entity keeps a fun and humble voice, staying on brand with their geeky interests in mind.

modcloth christmas brew sweater

ModCloth Promotes “All I Want for Christmas Is Brew” Sweater for Trendy Consumers

ModCloth, an online retailer of women's vintage-style fashion, promotes their holiday sweaters through Instagram. Their current Instagram feed is focused solely on the holiday season.

ModCloth, an online thrift shop dedicated to female empowerment, promotes their holiday sweaters through Instagram

With creative language, like the play on words in this post, and rich photographs, including one featuring a sweater with a bottle opener on it, the brand successfully positions their fun products as must-haves for the holidays while inviting consumer interaction.

Tipsy Elves Offers Decorative Christmas Sweaters for Bold, Feminine Looks

With quirky colors and a bold attitude, Tipsy Elves, a company backed by Robert Herjavec from Shark Tank, is dedicated to producing ugly Christmas sweaters and markets their products through social media. Their Twitter feed exhibits bright patterns and curates internet jokes to connect with their consumer base.

baublebar ugly sweater tipsyelves

Tipsy Elves even collaborated with BaubleBar, a jewelry shop, to showcase their cutest sweaters with BaubleBar’s most festive earrings. The GIF below evokes positive holiday spirit, perhaps something consumers can attain if they invest in Tipsy Elves sweaters.

By effectively leveraging social media, smaller ecommerce shops can level the playing field, reaching ideal consumers through their favorite platforms and spreading the word about products.

Reimagining your holiday marketing win?

Contact Digital Media Solutions today.

About the Author

Charlene Sterphone

Charlene Sterphone is a Marketing Manager at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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