What Is The WhatsApp Status Feature?
Like on Instagram, the WhatsApp’s Status feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. Users can also share their WhatsApp Status updates on their Facebook stories.
Why Is WhatsApp Adding Status Ads?
Facebook paid more than $21 billion to acquire WhatsApp in 2014. And though they have successfully grown the WhatsApp user base to an estimated 500 million daily active users (DAUs) around the globe as of Q1 2019, WhatsApp has not yet been meaningfully monetized.
How Will WhatsApp Status Ads Display To WhatsApp Users?
The official WhatsApp Status ads announcement was made at the annual Facebook Marketing Summit in Rotterdam, Netherlands. Like ads within Instagram Stories, the WhatsApp Status ads are expected to take up the entire width of the screen, the same way a standard WhatsApp Status does. But rather than showing the name of the contact who shared the Status at the top of the screen, users will see the name of the advertising brand. If inclined, WhatsApp users can swipe up on an ad and be directed to the advertiser’s website for more information about the product or service being advertised.
Photo from Twitter
How Can Marketers Capitalize On WhatsApp’s New Status Ads?
Marketers advertising on WhatsApp have the opportunity to send more prospects to their product pages and to expand their customer bases. WhatsApp drives more than 60 billion messages per day. By placing ads in between WhatsApp Statuses, brands can increase consumer engagement, while further diversifying their digital marketing campaigns.
(As of 1/17/20, Facebook has decided to not move forward with ads on WhatsApp.)
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About the AuthorMore Content by Jennifer Chang