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The Centers for Medicare & Medicaid Services (CMS) report that more consumers than prior years are enrolling during the Special Enrollment Period.
Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.
A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.
Streaming services continue to evolve, and ad-based video on demand (AVOD) is gaining in popularity.
Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.
Facebook added a contextual message in response to Apple’s IDFA changes that says data may be needed to keep service free.
In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.
As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
As cookies go away and Apple’s IDFA and other privacy changes go into effect, brands are increasingly looking to contextual marketing to targeted audiences.
People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.
A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.
Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.
AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.
Reddit Talk is the latest social audio feature to launch in 2021.
As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.
Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.