There are 36 million adults in the U.S., age 25 and over, with some college and no degree. There are danger...
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As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.
Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.
Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.
Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.
Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.
This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.
Target, Walmart and Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.
CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.
CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.
Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.
A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.
At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.
Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.
Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.
Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.
Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.
The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.
Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.