Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
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Gen Z News For Digital Marketers
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Millennial News For Digital Marketers
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Gen X News For Digital Marketers
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Baby Boomer News For Digital Marketers
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleThe Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
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Read ArticleMarketing To Veterans? Offer Authenticity
Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.
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Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
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Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
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Read ArticleWendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
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Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
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Read ArticleTrend Update: The Wellness Industry Continues To Dominate Across Sectors
The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.
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Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleOreo Partners With Alexa For Their Mystery Oreo Promotion
Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.
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Read ArticleProgressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”
Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.
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Read ArticleTinder Sparks User Conversations Through An Interactive Series
Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.
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Read ArticleMicrosoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
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Read ArticleWrangler Debuts Its First-Ever Global Campaign
Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.
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Read ArticleThe LEGO “Rebuild The World Ad” Campaign Embraces A Global View
As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.
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Read ArticleWhatsApp Introduces Status Ads: Just The Facts
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.
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Read ArticleConnecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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