DMS Insights: Niche Marketing/Audience Targeting

Digital Marketing Innovation Inspiration

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • 2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    2020 Sees Emergence Of New Trends In Higher Education Demand As A Result Of COVID-19

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

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  • Brands Target Pregnant Women With Fitness & Wellness Campaigns

    Brands Target Pregnant Women With Fitness & Wellness Campaigns

    To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

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  • What Is MRC Location Data Accreditation?

    What Is MRC Location Data Accreditation?

    Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

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  • Gen Z News For Digital Marketers

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  • Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

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  • Marketing Meets Health & Wellness In Latest Brand Partnerships

    Marketing Meets Health & Wellness In Latest Brand Partnerships

    The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

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  • Baby Boomer News For Digital Marketers

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  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Gen X News For Digital Marketers

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  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • Millennial News For Digital Marketers

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  • Educational Uncertainty Increases & Extends School Supply Spending

    Educational Uncertainty Increases & Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

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  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

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  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

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