Niche Marketing / Audience Targeting

It’s your journey. Visualize your victory.

loading

Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

    Read Article
  • Gen Z News For Digital Marketers

    Learn More
  • Millennial News For Digital Marketers

    Learn More
  • Gen X News For Digital Marketers

    Learn More
  • Baby Boomer News For Digital Marketers

    Learn More
  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

    Read Article
  • Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.

    Read Article
  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

    Read Article
  • Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    As Facebook bids users adieu, Instagram welcomes them with open arms.

    Read Article
  • Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

    Read Article
  • Brands Can Create Emotional Connections That Last A Lifetime

    Brands Can Create Emotional Connections That Last A Lifetime

    By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.

    Read Article
  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

    Read Article
  • Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.

    Read Article
  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

    Read Article
  • Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

    Read Article
  • Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.

    Read Article
  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

    Read Article
  • Mercedes Targets Millennials With Instagram Stories

    Mercedes Targets Millennials With Instagram Stories

    Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.

    Read Article
  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

    Read Article
  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

    Read Article
  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

    Read Article
  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

    Read Article
  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

    Read Article
  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×