Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleBrands That Implement Social Responsibility Will Connect With Gen Z
Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
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Gen Z News For Digital Marketers
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Millennial News For Digital Marketers
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Gen X News For Digital Marketers
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Baby Boomer News For Digital Marketers
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Read ArticleInsurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read Article4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGenies Mobile App: Just The Facts
Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleMillennial Parents Crave Inclusivity In Advertising
Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.
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Read ArticleLeasing, Subscribing And Buying: How Are Consumers Getting Cars?
Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleDigital Is The Future Of Healthcare
Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read ArticleAlternative Search Engines: Do They Matter To Digital Marketers?
Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.
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Read ArticleDisney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
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Read ArticleThe Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read Article9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
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