Niche Marketing / Audience Targeting

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • Gen Z News For Digital Marketers

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  • Millennial News For Digital Marketers

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  • Gen X News For Digital Marketers

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  • Baby Boomer News For Digital Marketers

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  • What Is Microcasting?

    What Is Microcasting?

    Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

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  • 3 Tax Prep Brands Go Big For April 15

    3 Tax Prep Brands Go Big For April 15

    Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

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  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • Auto Manufacturers Share Innovations At CES

    Auto Manufacturers Share Innovations At CES

    Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

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  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

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  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

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  • Determining The Importance And Effects Of Consumer Reviews

    Determining The Importance And Effects Of Consumer Reviews

    Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

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  • What Is An Interactive Voice Ad?

    What Is An Interactive Voice Ad?

    Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

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  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

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  • The Subscription Industry Hones In On A New Audience: Kids

    The Subscription Industry Hones In On A New Audience: Kids

    As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

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  • What Is A Binge Ad?

    What Is A Binge Ad?

    As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

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  • Audiences Continue To Flock To Social Media Platforms

    Audiences Continue To Flock To Social Media Platforms

    In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • Snapchat’s New Trailer Reaction Lens: Just The Facts

    Snapchat’s New Trailer Reaction Lens: Just The Facts

    In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

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  • 2019: The Year Of Social Advancements

    2019: The Year Of Social Advancements

    2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

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