Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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Read ArticleMLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
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Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticleBoise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
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Read ArticleGame Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleAbsolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
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Read ArticleMassachusetts Consumers Have Lowest Unsecured Debt-To-Income Ratio According To New Data From Digital Media Solutions
New data from DMS provides insights into consumer unsecured debt in America by state.
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Read ArticleDMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State
The states with the lowest unsecured debt-to-income ratios are all on the coastlines.
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Read ArticleWarner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
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Read ArticlePemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business
Pemco Insurance targets local audiences with its first campaign in 10 years.
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Read ArticleDemand Of Luxury Items: How Wealth And Marketing Impact Sales
Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.
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Read ArticleReese’s Swap Shop: Engaging Consumers Through Choice
Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleReinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle
In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.
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Read ArticleSoccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential
Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.
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Read ArticleFrom Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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