DMS Insights: Niche Advertising/Audience Targeting

Digital Advertising Innovation Inspiration

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Niche advertising strategy, niche market ideas and tips on how to reach your target audience

  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • Gen Z News For Digital Marketers

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  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

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  • Millennials & Gen Z: A Profile Of Auto Insurance Customers

    Millennials & Gen Z: A Profile Of Auto Insurance Customers

    While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

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  • Baby Boomer News For Digital Marketers

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

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  • Gen X News For Digital Marketers

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Millennial News For Digital Marketers

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  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

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  • Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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  • Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    Weight Loss Brands Leverage Digital Solutions For Holistic Experiences

    As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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