Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Gen Z News For Digital Marketers
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Millennial News For Digital Marketers
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Gen X News For Digital Marketers
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Baby Boomer News For Digital Marketers
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Read ArticleWhat Is Microcasting?
Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.
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Read Article3 Tax Prep Brands Go Big For April 15
Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.
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Read ArticleWhat Is Retail As A Service?
Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.
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Read ArticleQuibi Promises Marketers The Future Of Video
As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.
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Read ArticleToday’s Travel Industry Experiences A New Wave Of Trends
From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.
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Read ArticleAuto Manufacturers Share Innovations At CES
Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleWhat Is Reverse Positioning?
Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.
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Read ArticleWhat Is The Zigbee Alliance?
The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.
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Read ArticleDetermining The Importance And Effects Of Consumer Reviews
Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
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Read ArticleWhat Is An Interactive Voice Ad?
Interactive voice ads are a new advertising format that allows users to have conversations with ad content.
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Read ArticleMeme Marketing Resonates With Younger Audiences
Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.
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Read ArticleThe Subscription Industry Hones In On A New Audience: Kids
As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
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Read ArticleWhat Is A Binge Ad?
As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.
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Read ArticleAudiences Continue To Flock To Social Media Platforms
In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.
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Read Article3 Examples Of Personalized Retail Successes
As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.
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Read ArticleSnapchat’s New Trailer Reaction Lens: Just The Facts
In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
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Read Article2019: The Year Of Social Advancements
2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.
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