Niche Marketing / Audience Targeting

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • Brands That Implement Social Responsibility Will Connect With Gen Z

    Brands That Implement Social Responsibility Will Connect With Gen Z

    Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

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  • Gen Z News For Digital Marketers

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  • Millennial News For Digital Marketers

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  • Gen X News For Digital Marketers

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  • Baby Boomer News For Digital Marketers

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  • Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • 4 Benefits Of Video Advertising

    4 Benefits Of Video Advertising

    Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • Genies Mobile App: Just The Facts

    Genies Mobile App: Just The Facts

    Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.

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  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

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  • Millennial Parents Crave Inclusivity In Advertising

    Millennial Parents Crave Inclusivity In Advertising

    Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.

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  • Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Billie Wants Women To Take Part In Movember

    Billie Wants Women To Take Part In Movember

    Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • Digital Is The Future Of Healthcare

    Digital Is The Future Of Healthcare

    Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • Alternative Search Engines: Do They Matter To Digital Marketers?

    Alternative Search Engines: Do They Matter To Digital Marketers?

    Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

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  • Disney Partnership Inspires Girls

    Disney Partnership Inspires Girls

    Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Thanksgiving 2019 Gears Up To Be A Standout Event

    Thanksgiving 2019 Gears Up To Be A Standout Event

    With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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