DMS Insights: Niche Marketing/Audience Targeting

Digital Marketing Innovation Inspiration

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

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  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns

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  • 5 Consumer Behaviors That Will Shape The Remainder Of 2020

    5 Consumer Behaviors That Will Shape The Remainder Of 2020

    COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Gen Z News For Digital Marketers

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  • Who’s Winning The Streaming Wars?

    Who’s Winning The Streaming Wars?

    The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Baby Boomer News For Digital Marketers

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  • Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

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  • Brands Level Up With Animal Crossing: New Horizons Partnerships

    Brands Level Up With Animal Crossing: New Horizons Partnerships

    The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

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  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

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  • Gen X News For Digital Marketers

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  • Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

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  • Lacrosse Wins Big With Major Brands & Younger Audiences

    Lacrosse Wins Big With Major Brands & Younger Audiences

    With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

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  • Millennial News For Digital Marketers

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  • Ready Player One: The Booming Global Video Game Market

    Ready Player One: The Booming Global Video Game Market

    Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • 3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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