Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv
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CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.
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Many brands release inspiring commercials during the Olympics, connecting with consumers and driving engagement across channels. But do these campaigns boost sales?
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Facebook’s latest investment is providing content creators with additional options to earn money for their curated content on Facebook and Instagram.
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As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
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Pinterest announced it is banning weight loss ads from its platform, continuing Pinterest’s push towards a positive environment for users and advertisers.
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As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.
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As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.
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Facebook added several new updates and features to Facebook Messenger, potentially creating more opportunities for promotions and engagement.
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Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.
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Baby Boomer News For Digital Marketers
Learn MoreHeineken, Hennessy and Anheuser-Busch have launched CSR initiatives to connect with audiences with summer fun on their minds.
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Gen X News For Digital Marketers
Learn MoreIn a recent reversal, Google extended the deadline for sunsetting third-party cookies on its Chrome browser until at least 2023.
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TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
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Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.
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Facebook is looking to become a contender in the growing wearables space with the launch of its new smartwatch and plans for broader AR push.
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Millennial News For Digital Marketers
Learn MoreRoofing companies need to be visible when consumers are on the hunt.
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Gen Z News For Digital Marketers
Learn MoreSeveral automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.
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Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.
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Gen Xers, often forgotten, are influential, tech-savvy consumers that share similarities with Boomers and Millennials.
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