Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleBy Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
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Gen Z News For Digital Marketers
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Millennial News For Digital Marketers
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Gen X News For Digital Marketers
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Baby Boomer News For Digital Marketers
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Read ArticleNike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
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Read ArticleA Look At The Best Back-to-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
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Read ArticleP&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
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Read ArticleCar Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleFlyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
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Read ArticleWhat Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticleWoodstock Turns 50! 3 Lessons Marketers Can Take From That Moment In Music History
The 50th anniversary of Woodstock offers an ideal time to appreciate the lessons learned during those three days of rain and rock ‘n’ roll and how marketers can apply those lessons today.
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Read ArticleP&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
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Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read Article5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
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Read ArticleUber Tests A New Bundled Subscription For Rides, Eats And JUMP
Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
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Read ArticleGoogle Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?
Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
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Read Article#Thankunextgen! Ariana Grande Encourages Voter Registration
Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.
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Read ArticleBoomer Travel Is Growing. Female Boomer Travel Is Growing Faster.
The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
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Read ArticleBeyond Booksellers: The Expansion Of Unique Summer Reading Activations
Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.
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