Niche Marketing / Audience Targeting

Digital Marketing Innovation Inspiration

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • We’ve Come To This: NBA HORSE

    We’ve Come To This: NBA HORSE

    With all professional sports on hold indefinitely, the NBA is putting on a HORSE competition with stars of basketball shooting from home.

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  • Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

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  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

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  • Gen Z News For Digital Marketers

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  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

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  • Millennial News For Digital Marketers

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  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

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  • Gen X News For Digital Marketers

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  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • Baby Boomer News For Digital Marketers

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  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

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  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

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  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

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  • Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

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  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

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  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

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  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

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  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • Travel Insurance: Who, When & Why Travelers Buy

    Travel Insurance: Who, When & Why Travelers Buy

    For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

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  • Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

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  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

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  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

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