The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns

COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.