Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleGen Zers Prefer Personalization Over Privacy, Listen To Social Influencers
Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.
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Gen Z News For Digital Marketers
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Millennial News For Digital Marketers
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Gen X News For Digital Marketers
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Baby Boomer News For Digital Marketers
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Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
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Read ArticleCourvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
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Read ArticleFree Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Read ArticleInstagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is
As Facebook bids users adieu, Instagram welcomes them with open arms.
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Read ArticleJordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
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Read ArticleBrands Can Create Emotional Connections That Last A Lifetime
By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.
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Read ArticleWomen’s Soccer: It’s Time For More Big Brands To Take Notice
With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families
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Read ArticleRing Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
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Read ArticleReverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
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Read ArticleCorn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
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Read ArticleAdventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche
Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.
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Read ArticleData-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
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Read ArticleMercedes Targets Millennials With Instagram Stories
Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
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Read ArticleDigital Coupons May Help CPG Brands With Consumer Awareness & Loyalty
Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.
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Read ArticleWalmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
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Read ArticleMother’s Day Spending: How Consumers Say “I Love You, Mom”
Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
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Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
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Read ArticleSocial Media Demographics: Who’s On Which Platform?
How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
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Read ArticleSubscription Audiences Vary Across Subscription Niches
Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.
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