Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • Understanding Who Works In The Growing Gig Economy

    Understanding Who Works In The Growing Gig Economy

    The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.

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  • Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow

    Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow

    Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.

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  • Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.

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  • Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.

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  • 4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

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  • I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.

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  • Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

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  • National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit

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  • Weight Loss Marketing Strategies: Evolving with Trends

    Weight Loss Marketing Strategies: Evolving with Trends

    Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.

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  • Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.

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  • Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

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  • New Marketing Opportunities Emerge in the Hispanic Population

    New Marketing Opportunities Emerge in the Hispanic Population

    The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.

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  • Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.

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  • Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.

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