Niche Marketing / Audience Targeting

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Niche marketing strategy, niche market ideas and tips on how to reach your target audience

  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • Gen Z News For Digital Marketers

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  • Millennial News For Digital Marketers

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  • Gen X News For Digital Marketers

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  • Baby Boomer News For Digital Marketers

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Marketing To Veterans? Offer Authenticity

    Marketing To Veterans? Offer Authenticity

    Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Facebook Debuts 'Threads' App For Instagram: Just The Facts

    Facebook Debuts 'Threads' App For Instagram: Just The Facts

    “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Russell Stover Reinvents Itself With First Campaign In Two Decades

    Russell Stover Reinvents Itself With First Campaign In Two Decades

    After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.

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  • Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.

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  • Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.

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  • Tinder Sparks User Conversations Through An Interactive Series

    Tinder Sparks User Conversations Through An Interactive Series

    Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • WhatsApp Introduces Status Ads: Just The Facts

    WhatsApp Introduces Status Ads: Just The Facts

    Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.

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