Niche marketing strategy, niche market ideas and tips on how to reach your target audience
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Read ArticleUnderstanding Who Works In The Growing Gig Economy
The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.
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Read ArticleMonthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow
Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.
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Read ArticleMillennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
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Read Article4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
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Read ArticleAmazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
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Read ArticleSustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume
Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.
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Read ArticleLove Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
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Read ArticleBig Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness
In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.
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Read Article4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
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Read ArticleI Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry
The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.
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Read ArticlePet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets
With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.
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Read ArticleNational Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere
Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit
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Read ArticleWeight Loss Marketing Strategies: Evolving with Trends
Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.
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Read ArticleSweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
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Read ArticleProcter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls
P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
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Read ArticleKitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
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Read ArticleBrands with Cult Followings: Perfect Products or Perfect Marketing?
Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
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Read ArticleNew Marketing Opportunities Emerge in the Hispanic Population
The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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Read ArticleHappy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands
On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.
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