The “Digital Advertising And Marketing Strategies For Reaching The Modern Customer” article, written by Chief Revenue Officer at Digital Media Solutions (DMS), Joey Liner, was featured in Forbes.
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.
The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.
As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.
Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.
From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.
Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.
Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.
Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.
By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.
Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.
As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.
As consumers begin venturing into physical stores, new shopping patterns have emerged.
As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.
As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.
In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.
From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.
The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.
Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.
Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.
Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.