The “Digital Advertising And Marketing Strategies For Reaching The Modern Customer” article, written by Chief Revenue Officer at Digital Media Solutions (DMS), Joey Liner, was featured in Forbes.
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.
Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.
Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.
As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.
As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.
Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.
While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.
DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.
Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.
Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.
TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.
2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.
Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.
Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.
CPG brands are using customized products and merchandise to build brand loyalty this holiday season.
Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.
After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.
To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.