The “Digital Advertising And Marketing Strategies For Reaching The Modern Customer” article, written by Chief Revenue Officer at Digital Media Solutions (DMS), Joey Liner, was featured in Forbes.
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Other content in this Stream
The OEP Insurance Trends infographic from DMS allows health insurance advertisers to more effectively target audiences and scale their customer bases.
Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.
Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
As more and more people get vaccinated, many consumers are planning trips and booking travel.
As consumers have become more comfortable with online shopping, more and more car brands and manufacturers are deploying digital advertising and sales strategies.
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
Home insurance brands use digital strategies and differentiation to reach consumers.
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.
Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.
Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.
Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.
Life insurance sales are on the rise, facilitated by the desire of younger consumers to protect their families and the digital strategies that appeal to them.
Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.