Niche Advertising/Audience Targeting


Google Product Reviews Algorithm Update: Just The Facts

May 14, 2021 Carolyn Harding

Initially launched on April 8, Google recently announced the completion of a new product reviews algorithm update, created to “reward” more detailed product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products.”

Google shared, “Google Search is always working to show the most useful and helpful information possible, through testing, experimenting and review processes.” Adding, “We believe this [algorithm update] will further help those producing rich content in the product reviews area.”

What Is Google’s New Product Reviews Algorithm Update?

Shutterstock_643208197 Quito, Ecuador - May 09, 2017: Woman with modern mobile phone in hands login screen google icons on Apple iPhone. Largest and most popular site to buy things in the world

Google's new product reviews algorithm update promotes, within search result rankings, standout product reviews that offer consumers “insightful analysis and original research.” Google specifically called out “content written by experts or enthusiasts who know the topic well,” that will result in further promotion by Google. While Google, through the new product reviews algorithm update, spotlights more in-depth reviews, the search engine states “lower-quality product reviews” will not technically or proactively be penalized through the new algorithm update. However, the possibility of lesser quality reviews resulting in lower search rankings is likely.

What Advice Is Google Providing For Content Publishers Following The Algorithm Update?

While the latest product reviews algorithm update is on a smaller scale compared to Google’s larger core updates, Google still stresses the importance of content publishers producing the highest quality content possible. To help, Google published, on its Google Search Central Blog, a list of recommended questions for content writers to ask themselves as they develop product review content, as detailed below.

“Do your [product] reviews:”

  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?

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About the Author

Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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