Niche Advertising/Audience Targeting


Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

September 16, 2019 Carolyn Harding

The music industry has seen a giant surge in the first half of 2019. Streaming and subscription services now make up 80% of the entire industry’s revenue, with the number of paid subscriptions exceeding 60 million for the first time ever.

Paid Music Subscription Growth By The Numbers

Paid Music Subscription Growth

The latest report from the Recording Industry Association of America (RIAA) – a trade group for recorded-music companies – broke down the recent jump in music industry revenue in the first half of 2019, crediting the increase to the continued rapid growth in the number of paid subscriptions:

  • Year-over-year (YOY) growth of 31% brought the total music subscription revenues to $3.3 billion.
  • Income from music subscription services made up 62% of the overall music industry revenues and 77% of U.S. streaming revenues.
  • The subscription space experienced a giant influx of new users, welcoming an average of 1 million new paid subscribers each month for the past year.
  • Revenue from music streaming (including paid subscriptions and ad-supported options), grew 26% to $4.3 billion in the first half of 2019.
  • Spotify alone holds more than 100 million paid subscribers, while Apple Music counts for 56 million.

The RIAA noted increased earnings in streaming music subscription revenue were partially offset by a drop in digital sales. In the first half of 2019, download revenues plummeted to $462 million, compared to $561 million in 2018 and $765 million in 2017.

The Music Industry Remains On An Upward Path

The Music Industry Remains On An Upward Path

In the first half of 2019, the music industry continued its overall trends and double-digit growth rates of last year — in 2018, the music business experienced its third consecutive year of revenue growth. During the first half of this year, total revenue for the music industry rose 18% to $5.4 billion, compared to $4.6 billion in the first half of 2018.

“Thanks to that breakneck growth, plus continued modest drops in digital downloads and new physical sales, streaming now generates 80% of music business revenues and has fundamentally reshaped how fans find, share and listen to the songs and artists they love,” said RIAA Chairman and CEO Mitch Glazier.

The music industry is no doubt earning more than usual thanks to the modern-day streaming subscription services like Spotify, Apple Music and Amazon, all of which combine to be the engine driving today’s music business.

Where Does The Future Of The Music Industry Stand?

Where Does The Future Of The Music Industry Stand?

With sales of digital downloads from stores like iTunes dropping and more big-name artists embracing streaming subscription platforms like Spotify, all signs point to continued growth for the music subscription industry. According to Futuresource Consulting, the number of global paid music streaming subscribers could reach 350 million by 2022.

The increased development of diverse music streaming subscription services throughout the industry is influencing brands to provide consumers with additional features, like easy accessibility on multiple platforms, high audio quality and auto playlist personalization. These developments, along with the positive growth trends, are expected to make a significant impact on the overall market growth.

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About the Author

Carolyn Harding

Carolyn Harding is an Associate Manager of Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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