#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

Eight California universities will participate in a pilot program to pay college students for community service work.

For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.

Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

Social media platforms and tech companies amend political ad policies to combat veracity issues.

After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.