Nonprofit advertising, marketing for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts

  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.

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  • Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.

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  • The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.

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  • Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.

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  • #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.

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  • Welcome Movember! It’s Time for Weird Facial Hair.

    Welcome Movember! It’s Time for Weird Facial Hair.

    Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.

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  • Dogs Can Be Effective and Adorable Marketing Mascots

    Dogs Can Be Effective and Adorable Marketing Mascots

    National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.

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  • Breast Cancer Awareness Month: The Pink Promotion of Health

    Breast Cancer Awareness Month: The Pink Promotion of Health

    Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.

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  • CEOs and Celebrities Get Out the Vote

    CEOs and Celebrities Get Out the Vote

    Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.

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  • Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation

    Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation

    12 nonprofits that prove creativity does not have to be stifled by staff or budget limitations.

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