Nonprofit Advertising News

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Advertising for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts

  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • 3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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  • WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

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  • Brands And Nonprofits Show Support For AAPI Community

    Brands And Nonprofits Show Support For AAPI Community

    The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • 5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • This Giving Tuesday, Nonprofits Turn To Online Donations

    This Giving Tuesday, Nonprofits Turn To Online Donations

    Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

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  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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