Advertising for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts
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Nonprofits Shift To Digital To Raise Funds Safely
Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.
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Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside
Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.
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5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
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Who Fried It Better? Chicken Sandwich Wars Kick Off 2021
Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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Consumers Seek Out Brands Displaying Corporate Social Responsibility
2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.
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This Giving Tuesday, Nonprofits Turn To Online Donations
Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.
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Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns
Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.
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Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season
Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.
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Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
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From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns
As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.
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Google Search Offers A Glimpse Into The Issues That Matter To People Around The World
Google Search can help brands align their messaging with the issues that matter in the moment.
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3 Innovative Digital Advertising Campaigns From Nonprofit Organizations
By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.
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Brands Eye Homeschooling Families As Growing Consumer Segment
Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.
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Big Brands Increase Digital Ad Spend To Drive Results & Transparency
Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.
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Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season
Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.
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Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers
Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.
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Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns
In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.
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Buy One Gift One Marketing Strategies Evolve As Needs Shift
Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.
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Wonder Woman 1984 Promotions Continue Despite Delayed Opening
Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.
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