Marketing To Gen X By Leveraging Generational Characteristics
Gen Xers, often forgotten, are influential, tech-savvy consumers that share similarities with Boomers and Millennials.
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Advertising for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts
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3 Brands Gear Up For Anticipated Record Breaking Father’s Day Sales
Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.
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6 Brands Launch Inclusion & Diversity Initiatives Ahead Of 2021 Pride Month
Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.
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3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases
Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.
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3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns
In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.
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Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands
As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
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Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
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3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions
This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.
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Engaging The Digital Window Shopper
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
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Pay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
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WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
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WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies
These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.
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Brands And Nonprofits Show Support For AAPI Community
The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.
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Nonprofits Shift To Digital To Raise Funds Safely
Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.
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Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside
Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.
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5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
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Who Fried It Better? Chicken Sandwich Wars Kick Off 2021
Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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Consumers Seek Out Brands Displaying Corporate Social Responsibility
2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.
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This Giving Tuesday, Nonprofits Turn To Online Donations
Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.
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