Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.

Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

Eight California universities will participate in a pilot program to pay college students for community service work.

For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.