Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

Google Search can help brands align their messaging with the issues that matter in the moment.

By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.