DMS Insights: Nonprofit Advertising News

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Advertising for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts

  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

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  • Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

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  • Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

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  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

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  • The Facebook Advertising Boycott: 5 Questions Answered

    The Facebook Advertising Boycott: 5 Questions Answered

    The advertiser boycott campaign of Facebook includes more than 400 advertisers.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

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  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

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  • As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

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