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Nonprofit advertising, marketing for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts

  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

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  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • What Are Purpose-Driven Campaigns?

    What Are Purpose-Driven Campaigns?

    Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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  • 3 Effective Marketing Campaigns Promoting Mental Health Wellness

    3 Effective Marketing Campaigns Promoting Mental Health Wellness

    For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

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  • Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.

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  • JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

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  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

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  • Spotify Suspends Political Ads: Just The Facts

    Spotify Suspends Political Ads: Just The Facts

    Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

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  • Brands That Implement Social Responsibility Will Connect With Gen Z

    Brands That Implement Social Responsibility Will Connect With Gen Z

    Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

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  • .Org Domain Name Purchase: Just The Facts

    .Org Domain Name Purchase: Just The Facts

    Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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  • QR Codes Are Back And Benefiting Marketers In Many Different Ways

    QR Codes Are Back And Benefiting Marketers In Many Different Ways

    After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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