Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

Google Search can help brands align their messaging with the issues that matter in the moment.

By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today