Nonprofit Marketing News

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Nonprofit advertising, marketing for nonprofit organizations and other important information to help you maximize your nonprofit advertising efforts

  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Instagram Donation Button: Just The Facts

    Instagram Donation Button: Just The Facts

    Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.

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  • Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.

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  • The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.

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  • Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.

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  • #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.

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  • Welcome Movember! It’s Time for Weird Facial Hair.

    Welcome Movember! It’s Time for Weird Facial Hair.

    Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.

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