Breast Cancer Awareness Month: The Pink Promotion of Health

Gen Xers, often forgotten, are influential, tech-savvy consumers that share similarities with Boomers and Millennials.

Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.

Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.

Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.

In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.