October is known for jack-o-lanterns, Pumpkin Spice Lattes and cool weather. But it’s also known for pink and spreading breast cancer awareness.
From bright hues to pastels, the color pink has been adopted by the National Breast Cancer Foundation and many related organizations to provide help and inspire hope to those affected by breast cancer through early detection, education and support services. The interest in pink has gradually increased since 2004, according to Google Search Trends, so hijacking the tone was an easy mastery for awareness advocates.
In honor of this year’s National Breast Cancer Awareness month, let’s look into a few proud and unwavering breast cancer awareness campaigns.
Estée Lauder: #TimeToEndBreastCancer
This year marks Estée Lauder’s 26th consecutive campaign dedicated to raising breast cancer awareness. The 2018 campaign, #TimeToEndBreastCancer, is focused on the following statistic: every 19 seconds, a woman is diagnosed with breast cancer.
Stella McCartney’s annual #BreastCancerAwareness campaign launched this year on September 24th, the birthday of Stella’s mother, who passed away from breast cancer.
Enlisting the help of celebrities Alicia Keys and Sofia Vergara, Stella McCartney has promoted the brand’s campaign, their newest lingerie set and fast facts about breast cancer via social media to raise awareness and funds for research.
The “Rose Romancing” lingerie set is meant to remind consumers to stay healthy, get checked and, of course, love themselves. Stella McCartney will be donating a percentage of all proceeds to leaders in the cancer research industry, such as Linda McCartney Center in Liverpool, Hello Beautiful Foundation in London and Memorial Sloan Kettering in New York.
Berlei + I Touch Myself Project
Founded in 2014, after Australian diva Chrissy Amphlett’s passing due to a long battle with breast cancer, the I Touch Myself Project and their partner Berlei, an intimates brand, recruited Serena Williams to help spread their message.
In part of promoting breast cancer awareness, Berlei produced limited-edition Chrissy Bras for everyday wear and after-surgery wear. The snakeskin print bra includes an “I Touch Myself” message on the inside to remind consumers to regularly check their bodies.
Whether through pink ribbons or post-surgery bras, brands around the globe are stepping up to take part in promoting breast cancer awareness and supporting research to find a cure.
Looking to reach your audience for your philanthropic marketing objectives?
About the Author
Follow on Linkedin Visit Website More Content by Rachel Schulties
