On-Demand Webinar: The DMS 2017 Year-End Higher Education Inquiry Generation Review

DMS Director of Analytics Jeff Meola and DMS EVP and General Manager of Education Cliff Libby discuss overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January – December 2017, including: 

1. Inquiry volume trends 

2. Conversion rates 

3. Media channel performance 

4. Degree-level distribution 

5. Program distribution 

 

This webinar provides a snapshot of education-specific marketing evolution and highlight trends to help marketers better understand and adapt to the continually changing landscape. 

 

Jeff Meola: Director of Analytics @ DMS

Jeff Meola is the Business Intelligence and Analytics Director at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Jeff is responsible for managing and analyzing DMS industry data and customer trends. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

Cliff Libby: EVP and General Manager of Education @DMS

Cliff Libby is the Executive Vice President and General Manager of Education for Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. In this role, Cliff oversees all lead generation websites, sales operations, affiliate marketing programs and call center activities surrounding the DMS education division. DMS currently owns and operates domains in the higher education space such as degreesearch.org and collegeatlas.org, which connect with more than a million prospective students each month. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

An accomplished leader in higher education marketing, Libby comes to DMS with incredible experience in entrepreneurial and high-growth environments. Prior to joining DMS, Libby held management roles at CourseAdvisor – which was later rebranded to Avenue 100 Media – during its pivotal time as a Washington Post subsidiary. Libby started his career in admissions at Wheaton College Massachusetts and has since held executive leadership roles in a variety of software and technology service companies focused exclusively in higher education. Cliff graduated with a BA in American Studies from Wheaton College Massachusetts, and earned his MBA from Boston University Questrom School of Business. He resides in the Boston, MA area with his wife and children.