Accelerated Mortgage Marketing
The mortgage industry experienced record growth in 2020, fueled by a surge of consumer demand for refinance loans driven by dramatic interest rate declines. In response to overwhelming demand and application volume, many lenders rushed to expand the size of their teams, hiring in all departments from processing to origination. In 2021, purchase loan volume has experienced an uptick, but an estimated 11 million more homeowners could still qualify to benefit from a refinance loan.
Identify. Connect. Engage & Scale.
Joey Liner, Chief Revenue Officer of Digital Media Solutions, highlights how mortgage marketers can leverage digital performance marketing and advertising strategies to fill their pipelines throughout 2021.
View The On-Demand Interview
This interview will help mortgage marketers better understand the motivations, major influences, values and needs of the audience segments with the propensity to drive growth in loan origination in 2021. Attendees will also learn how to expand customer acquisition efforts outside of leveraging their organic CRM.