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Executive Insights Interview: Digital Strategies Fit For Shifting Mortgage Industry & Borrower Demand

April 16, 2021 Digital Media Solutions

Featuring: Joey Liner, CRO of Digital Media Solutions

The mortgage industry experienced record growth in 2020, fueled by a surge in consumer demand for refinance loans driven by dramatic interest rate declines. In response to overwhelming demand and application volume, many lenders rushed to expand the size of their teams, hiring across all departments from processing to origination. In 2021, purchase loan volume has experienced an uptick, but an estimated 11 million more homeowners could still qualify to benefit from a refinance loan.

In this interview, Joey Liner, Chief Revenue Officer of Digital Media Solutions, highlights how mortgage marketers can leverage digital performance marketing and advertising strategies to fill their pipelines throughout 2021.

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DMS Consumer Finance connects consumer finance lenders with high-intent borrowers, deploying high-touch service, proprietary digital media distribution and sophisticated matching engines.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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