Featuring: Joey Liner, CRO of Digital Media Solutions
The mortgage industry experienced record growth in 2020, fueled by a surge in consumer demand for refinance loans driven by dramatic interest rate declines. In response to overwhelming demand and application volume, many lenders rushed to expand the size of their teams, hiring across all departments from processing to origination. In 2021, purchase loan volume has experienced an uptick, but an estimated 11 million more homeowners could still qualify to benefit from a refinance loan.
In this interview, Joey Liner, Chief Revenue Officer of Digital Media Solutions, highlights how mortgage marketers can leverage digital performance marketing and advertising strategies to fill their pipelines throughout 2021.
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