Trying to target youth consumers? Join Jeff Meola, Director of Consumer Insights & Marketing Analytics at Digital Media Solutions, and learn how marketing analytics can provide better insight into the customer journey to help brands win. Explore the demographics and behavioral trends of today's youngest consumers including Millennials and Generation Z. This webinar will outline demographic insights and best practices for integrating analytics and consumer insights to better understand today’s youth customer’s path to conversion.
Key Takeaways:
• Explore the lifestyles and habits of Millennials and Generation Z consumers
• Understand how media channel share of voice trends apply to young consumers
• Learn about tools to use to better understand customer insights
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