Trying to target youth consumers? Join Jeff Meola, Director of Consumer Insights & Marketing Analytics at Digital Media Solutions, and learn how marketing analytics can provide better insight into the customer journey to help brands win. Explore the demographics and behavioral trends of today's youngest consumers including Millennials and Generation Z. This webinar will outline demographic insights and best practices for integrating analytics and consumer insights to better understand today’s youth customer’s path to conversion.
Key Takeaways:
• Explore the lifestyles and habits of Millennials and Generation Z consumers
• Understand how media channel share of voice trends apply to young consumers
• Learn about tools to use to better understand customer insights
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About the Author
Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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