DMS Live & On-Demand Presentations & Webinars

Digital Marketing Innovation Inspiration


On-Demand Webinar: Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins

The growth of digital marketing is not slowing down. Inform your audience, engage your target and optimize the win for 2019 by analyzing your methods. How can you improve your strategy to drive interest and conversions across the funnel? It’s not SEO versus paid search. Stop isolating your approach, unify it. Discover how both paid and organic search can work together to elevate your brand with audience engagement and ROI. Learn how to target your audience with a holistic approach that leverages the strength of SEO and paid search. 
Key Takeaways: 
  • Learn how to implement a holistic search strategy into your current marketing plan 
  • Determine how to grow conversions with both paid and organic search tactics 
  • Analyze which metrics search teams need to focus on and how often 
  • Identify how to implement a content creation and paid-organic search strategy with KPIs

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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