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On-Demand Webinar: 3 Trends that Will Impact the Future of Marketing Performance Tracking

Not all marketing data is created equal. Measurement, metrics and daily advancements in technology are rapidly changing the landscape for marketers in all industries from education to consumer finance. Join us as DMS VP of Innovation & Strategy Akeel Haider reveals the top three trends that are reshaping how CMOs everywhere track performance and understand campaign ROI. Learn how cross-channel attribution can unveil the entire story behind a customer journey, artificial intelligence is revolutionizing our ability to quickly understand data scenarios and blockchain technology could be the next solution to reduce advertising fraud.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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