Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

Google Search can help brands align their messaging with the issues that matter in the moment.

The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.