Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

    Read Article
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

    Read Article
  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

    Read Article
  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

    Read Article
  • Ask a Stupid Question Day: 5 Questions About Paid Search

    Ask a Stupid Question Day: 5 Questions About Paid Search

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?

    Read Article
  • Longer-Format Google Search Ads: Will It Matter?

    Longer-Format Google Search Ads: Will It Matter?

    Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?

    Read Article
  • When to Bring in the Experts: Paid Search

    When to Bring in the Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

    Read Article
  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

    Read Article
  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

    Read Article
  • Google Weekly Roundup – July 25

    Google Weekly Roundup – July 25

    Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.

    Read Article
  • Google Weekly Roundup – July 18

    Google Weekly Roundup – July 18

    Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.

    Read Article
  • Google Weekly Roundup – July 11

    Google Weekly Roundup – July 11

    Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.

    Read Article
  • Google Weekly Roundup – June 27

    Google Weekly Roundup – June 27

    Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi

    Read Article
  • Google Weekly Roundup – June 20

    Google Weekly Roundup – June 20

    Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.

    Read Article
  • Google Weekly Roundup – June 13

    Google Weekly Roundup – June 13

    Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.

    Read Article
  • Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    As paid search or PPC campaigns change, there are tactics marketers can maximize for the best results. Take a look at our top 5 PPC tips for the most lucrative campaign.

    Read Article
  • Are Google’s Advertising Changes Selfless or Self-Serving? You Decide

    Are Google’s Advertising Changes Selfless or Self-Serving? You Decide

    Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.

    Read Article
  • Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.

    Read Article
  • Maximizing an Already Efficient Campaign

    Maximizing an Already Efficient Campaign

    We're never satisfied with status quo. Typical actions, like PPC optimizations, were no longer significantly moving the needle, so we had to try something else - something low cost and scalable

    Read Article
  • On-Demand Webinar: Applying Robust Analytics to PPC Campaign Setup & Optimization (Best Practices Series)

    On-Demand Webinar: Applying Robust Analytics to PPC Campaign Setup & Optimization (Best Practices Series)

    Chelsea Hicken, senior paid search strategist at Sparkroom, presents the best practices to follow when setting up and optimizing a PPC campaign, including the important role of in-depth analytics.

    Read Article
  • loading
    Loading More...