DMS Insights: Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • What Are Click Campaigns?

    What Are Click Campaigns?

    Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Microsoft Search Update: Bing Advertising Performance

    Microsoft Search Update: Bing Advertising Performance

    Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Bing News For Digital Marketers

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Google News For Digital Marketers

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

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  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

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  • Changes To Google AMP: Just The Facts

    Changes To Google AMP: Just The Facts

    Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

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  • Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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