Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Alternative Search Engines: Do They Matter To Digital Marketers?

    Alternative Search Engines: Do They Matter To Digital Marketers?

    Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

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  • Facebook Expands Search Ad Placements: Just The Facts

    Facebook Expands Search Ad Placements: Just The Facts

    After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

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  • Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads is offering a beta test of lead form extensions to some advertisers.

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  • Google Shopping Introduces New Features: Just The Facts

    Google Shopping Introduces New Features: Just The Facts

    On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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  • Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

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  • Spotify Ad Studio Expands Targeting Options: Just The Facts

    Spotify Ad Studio Expands Targeting Options: Just The Facts

    Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

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  • Microsoft Introduces Responsive Search Ads: Just The Facts

    Microsoft Introduces Responsive Search Ads: Just The Facts

    On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

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  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • Parallel Tracking For Google Display Ads: Just The Facts

    Parallel Tracking For Google Display Ads: Just The Facts

    Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Google Ads Campaign Updates: Just The Facts

    Google Ads Campaign Updates: Just The Facts

    Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Google Search Redesign: Just The Facts

    Google Search Redesign: Just The Facts

    Google is redesigning their mobile search results page to ease consumer search.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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