Intro To Push Marketing Part 2: Getting Started With Push
Learn how to get started with web push notifications, including how to install, how to collect subscribers and what data is tracked.
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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Intro To Push Marketing Part 1: What Is Push Marketing, And How Can It Enhance Audience Engagement?
Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
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Microsoft Debuts Multimedia Ads For Search: Just The Facts
Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
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Google Extends Date For Sunsetting Cookies To 2023: Just The Facts
In a recent reversal, Google extended the deadline for sunsetting third-party cookies on its Chrome browser until at least 2023.
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Google Ecommerce Suite: Just The Facts
As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
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Google’s Page Experience Update: Just The Facts
Google is combining existing search signals with Core Web Vitals for a search ranking update that will be rolling out in the near future.
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Google Analytics Without Cookies: Just The Facts
Google announced new features that make it easier for brands to gain insights with Google Analytics, despite limited third-party cookies and identifiers.
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New Certification Requirement For Google Health Insurance Advertisers Encourages Media Plan Diversification
Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.
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Google Product Reviews Algorithm Update: Just The Facts
A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.
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Verizon Sells Yahoo & AOL Businesses: Just The Facts
Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.
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Bing News For Digital Marketers
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Google Dynamic Exclusion Lists: Just The Facts
Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.
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Pay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
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Google Makes Hotel Listings Free: Just The Facts
As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.
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Journalism Competition And Preservation Act Of 2021: Just The Facts
A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.
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Home Inspection Brands Use Digital Strategies To Generate Consumer Interest
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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Wallpaper & Paint Brands Reach Consumers With Digital Strategies
Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.
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Google News For Digital Marketers
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Major Brands Poke Fun At 2020 In Social Media Campaigns
In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.
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Google Question Hub: Just The Facts
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
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Social Media Strategies For 2021
As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.
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Lead Generation Predictions For 2021
Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.
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