Paid Search News

loading

Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

    Read Article
  • Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

    Read Article
  • Major Brands Poke Fun At 2020 In Social Media Campaigns

    Major Brands Poke Fun At 2020 In Social Media Campaigns

    In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

    Read Article
  • CONTACT US
  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

    Read Article
  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

    Read Article
  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

    Read Article
  • ×

    Thank you!
    Error - something went wrong!
  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

    Read Article
  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

    Read Article
  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

    Read Article
  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

    Read Article
  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

    Read Article
  • Bing News For Digital Marketers

    Learn More
  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

    Read Article
  • Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

    Read Article
  • What Are Click Campaigns?

    What Are Click Campaigns?

    Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.

    Read Article
  • Google News For Digital Marketers

    Learn More
  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

    Read Article
  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

    Read Article
  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

    Read Article
  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

    Read Article
  • Microsoft Search Update: Bing Advertising Performance

    Microsoft Search Update: Bing Advertising Performance

    Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

    Read Article
  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×