Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

Google Search can help brands align their messaging with the issues that matter in the moment.

The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.