DMS Insights: Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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  • Google Keen: Just The Facts

    Google Keen: Just The Facts

    Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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  • Google Identity Verification: Just The Facts

    Google Identity Verification: Just The Facts

    Google recently announced an extension of the identity verification program which will be required for all advertisers.

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  • Bing News For Digital Marketers

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  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

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  • Desktop Search Surge: The Result Of Everyone Working From Home

    Desktop Search Surge: The Result Of Everyone Working From Home

    Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

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  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

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  • Google News For Digital Marketers

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

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  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Consumers Are Reluctant To Use Smart Speakers For Purchases

    Consumers Are Reluctant To Use Smart Speakers For Purchases

    Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

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  • Mobile Search Increases Its Appeal To Advertisers

    Mobile Search Increases Its Appeal To Advertisers

    With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

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  • Verizon Media Launches Privacy-Focused OneSearch

    Verizon Media Launches Privacy-Focused OneSearch

    In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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