Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Read ArticleGoogle’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleGoogle Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
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Read ArticleGoogle Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
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Read ArticleGoogle Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
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Read ArticleBing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
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Read ArticleDMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar
The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.
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Read Article15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.
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Read ArticleBing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
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Read ArticleHow Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
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Read ArticlePaid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
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Read ArticleTrick or Treat: Halloween Spending Strong But Down in 2018
Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Paid Search
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?
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Read ArticleLonger-Format Google Search Ads: Will It Matter?
Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
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Read ArticleThe Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?
Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
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Read ArticleGoogle Weekly Roundup – August 1
Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.
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Read ArticleWhen to Bring in the Experts: Paid Search
Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.
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Read ArticleAmazon and Yext: What to Know about Alexa’s Expansion
Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.
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