Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

Social media platforms and tech companies amend political ad policies to combat veracity issues.

YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

Privacy concerns and anti-trust claims are regularly in the news, bringing increased discussion of Google alternatives. For consumers, the option to search anonymously has obvious appeal.

After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

Google Ads is offering a beta test of lead form extensions to some advertisers.

On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.