Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Bing Ads Import Function: Just The Facts

    Bing Ads Import Function: Just The Facts

    Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

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  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

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  • 15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.

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  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

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  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

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