Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Read ArticleBing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
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Read ArticleDMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar
The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.
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Read ArticleBing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
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Read ArticleHow Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
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Read ArticlePaid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
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Read ArticleAsk a Stupid Question Day: 5 Questions About Paid Search
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?
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Read ArticleTrick or Treat: Halloween Spending Strong But Down in 2018
Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?
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Read ArticleLonger-Format Google Search Ads: Will It Matter?
Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
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Read ArticleThe Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?
Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
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Read ArticleWhen to Bring in the Experts: Paid Search
Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.
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Read ArticleGoogle Weekly Roundup – August 1
Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.
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Read ArticleAmazon and Yext: What to Know about Alexa’s Expansion
Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.
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Read ArticleGoogle Weekly Roundup – July 25
Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.
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Read ArticleGoogle Weekly Roundup – July 18
Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.
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Read ArticleGoogle Weekly Roundup – July 11
Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.
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Read ArticleGoogle Weekly Roundup – June 27
Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi
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Read ArticleGoogle Weekly Roundup – June 20
Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.
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Read ArticleGoogle Weekly Roundup – June 13
Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.
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