Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

    Read Article
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

    Read Article
  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

    Read Article
  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

    Read Article
  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

    Read Article
  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

    Read Article
  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

    Read Article
  • Ask a Stupid Question Day: 5 Questions About Paid Search

    Ask a Stupid Question Day: 5 Questions About Paid Search

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?

    Read Article
  • Trick or Treat: Halloween Spending Strong But Down in 2018

    Trick or Treat: Halloween Spending Strong But Down in 2018

    Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?

    Read Article
  • Longer-Format Google Search Ads: Will It Matter?

    Longer-Format Google Search Ads: Will It Matter?

    Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?

    Read Article
  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

    Read Article
  • When to Bring in the Experts: Paid Search

    When to Bring in the Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

    Read Article
  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

    Read Article
  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

    Read Article
  • Google Weekly Roundup – July 25

    Google Weekly Roundup – July 25

    Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.

    Read Article
  • Google Weekly Roundup – July 18

    Google Weekly Roundup – July 18

    Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.

    Read Article
  • Google Weekly Roundup – July 11

    Google Weekly Roundup – July 11

    Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.

    Read Article
  • Google Weekly Roundup – June 27

    Google Weekly Roundup – June 27

    Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi

    Read Article
  • Google Weekly Roundup – June 20

    Google Weekly Roundup – June 20

    Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.

    Read Article
  • Google Weekly Roundup – June 13

    Google Weekly Roundup – June 13

    Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.

    Read Article
  • loading
    Loading More...