Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Read ArticleRetailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
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Google News For Digital Marketers
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Bing News For Digital Marketers
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleGoogle Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleGoogle Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
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Read ArticleTravel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
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Read ArticleMicrosoft Advertising: Just The Facts
Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
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Read ArticleBing Enhances Search Capabilities In Quest To Gain Search Market Share
In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
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Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticleGoogle Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
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Read ArticleGoogle Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
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Read ArticleBing Ads Import Function: Just The Facts
Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.
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Read ArticleGoogle’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleGoogle Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
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Read ArticleGoogle Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
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Read ArticleGoogle Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
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Read ArticleBing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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