Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • Parallel Tracking For Google Display Ads: Just The Facts

    Parallel Tracking For Google Display Ads: Just The Facts

    Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Google Ads Campaign Updates: Just The Facts

    Google Ads Campaign Updates: Just The Facts

    Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Google Search Redesign: Just The Facts

    Google Search Redesign: Just The Facts

    Google is redesigning their mobile search results page to ease consumer search.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Bing Ads Import Function: Just The Facts

    Bing Ads Import Function: Just The Facts

    Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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