Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Home Inspection Brands Use Digital Strategies To Generate Consumer Interest
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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Wallpaper & Paint Brands Reach Consumers With Digital Strategies
Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.
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Major Brands Poke Fun At 2020 In Social Media Campaigns
In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.
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Google Question Hub: Just The Facts
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
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Social Media Strategies For 2021
As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.
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Lead Generation Predictions For 2021
Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.
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2021 Paid Media Predictions For Digital Advertisers
DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.
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Google Won In 2020 Through Consistent Innovation & Positive User Experience
Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.
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Why Is TikTok Marketer Of The Year?
TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.
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Apple In 2020: Innovative, Yet Focused On Privacy
Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.
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Consumers Start Holiday Product Searches On Google And Amazon
In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.
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Bing News For Digital Marketers
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What Is The Nielsen ID Resolution System?
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
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Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers
The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.
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What Are Click Campaigns?
Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.
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Google News For Digital Marketers
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Landing Page Optimization Drives Incremental Conversions
Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.
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Google Search Offers A Glimpse Into The Issues That Matter To People Around The World
Google Search can help brands align their messaging with the issues that matter in the moment.
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Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts
The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
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Google Display & Video 360 (DV360) Enhancements: Just The Facts
More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.
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Microsoft Search Update: Bing Advertising Performance
Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.
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Consumers Demand Variety, Don’t Want All COVID-Focused Ads
The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.
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