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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Google’s Page Experience Update: Just The Facts

    Google’s Page Experience Update: Just The Facts

    Google is combining existing search signals with Core Web Vitals for a search ranking update that will be rolling out in the near future.

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  • Google Analytics Without Cookies: Just The Facts

    Google Analytics Without Cookies: Just The Facts

    Google announced new features that make it easier for brands to gain insights with Google Analytics, despite limited third-party cookies and identifiers.

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  • New Certification For Health Insurance Advertisers From Google: Just The Facts

    New Certification For Health Insurance Advertisers From Google: Just The Facts

    Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

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  • Google Product Reviews Algorithm Update: Just The Facts

    Google Product Reviews Algorithm Update: Just The Facts

    A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Google Makes Hotel Listings Free: Just The Facts

    Google Makes Hotel Listings Free: Just The Facts

    As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.

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  • Journalism Competition And Preservation Act Of 2021: Just The Facts

    Journalism Competition And Preservation Act Of 2021: Just The Facts

    A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

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  • Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

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  • Bing News For Digital Marketers

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  • Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

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  • Major Brands Poke Fun At 2020 In Social Media Campaigns

    Major Brands Poke Fun At 2020 In Social Media Campaigns

    In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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  • Google News For Digital Marketers

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

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  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

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