Paid Search News

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Search engine news, best practices, tips and other important information to help you maximize your paid search efforts

  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.

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  • Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

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  • DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    DMS Search Marketing Experts Break Down Barriors Between Paid and Organic Strategies to Gain Marketing Wins in New Webinar

    The Power Partnerships: How to Pair Paid Search and SEO for Marketing Wins webinar explores how both paid and organic search can work together to elevate a brand with audience engagement and ROI.

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  • 15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.

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  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

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  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

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  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

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  • Trick or Treat: Halloween Spending Strong But Down in 2018

    Trick or Treat: Halloween Spending Strong But Down in 2018

    Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?

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  • Ask a Stupid Question Day: 5 Questions About Paid Search

    Ask a Stupid Question Day: 5 Questions About Paid Search

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?

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  • Longer-Format Google Search Ads: Will It Matter?

    Longer-Format Google Search Ads: Will It Matter?

    Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?

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  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

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  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

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  • When to Bring in the Experts: Paid Search

    When to Bring in the Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

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  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

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