Search engine news, best practices, tips and other important information to help you maximize your paid search efforts
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Read ArticleYouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
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Google News For Digital Marketers
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Bing News For Digital Marketers
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Read ArticlePaid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
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Read ArticleParallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
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Read ArticleRetailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleGoogle Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleGoogle Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
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Read ArticleTravel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
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Read ArticleMicrosoft Advertising: Just The Facts
Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
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Read ArticleBing Enhances Search Capabilities In Quest To Gain Search Market Share
In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
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Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticleGoogle Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
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Read ArticleGoogle Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
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Read ArticleBing Ads Import Function: Just The Facts
Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.
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Read ArticleGoogle’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleGoogle Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
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