Google announced new features that make it easier for brands to gain insights with Google Analytics, despite limited third-party cookies and identifiers.

Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.

Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.

A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.